[Report] "Race on Office Chairs"... Unique Chair Race at Sidiz Factory

Racing for Record Times on the 'T50 2nd Generation' Office Chair
150m Course Built in Factory Safety Corridors
Best Dressed Contest and Cheerleading Show Add to the Fun

"Ready, Sit, Go!"

As soon as the starting signal was given, the racers burst through the cheers echoing throughout the factory, powerfully kicking off on the green urethane floor. The participants, seated comfortably in office chairs and crouched slightly forward, continuously pushed themselves with their feet to finish the course behind them in the shortest possible time. Live commentary, vividly capturing the racers' intense focus on the race, further heightened the excitement on site.

On the afternoon of the 25th, participants started the race at the 'Sidiz Chair Race' held on the 2nd floor of the Sidiz production plant in Pyeongtaek, Gyeonggi Province upon the starting signal. Photo by Ho-Gyeong Choi

On the afternoon of the 25th, an unconventional chair racing competition took place on the second floor of the Sidiz production factory in Pyeongtaek City, Gyeonggi Province. The event, called the 'Sidiz Chair Race,' was organized by Sidiz, a chair-specialized subsidiary of Fursys Group, using its 'T50 2nd generation' office chairs. This event was inspired by Japan's 'ISU-1 Grand Prix' office chair race. The purpose was to offer participants a new, hands-on way to experience the movement, stability, and handling of the 'T50 2nd generation' through a participatory sports event.

Kang Bora, PR manager of the Brand Management Team at Sidiz, said, "Among furniture, chairs are the most dynamic in terms of movement, but they are often seen as static products, which is a shame." She continued, "To offer a unique experience, we held this competition inside our production factory for the first time, a place that has never been open to the public before."

On the afternoon of the 25th, participants raced down the track riding 'T50 2nd Generation' chairs at the 'Sediz Chair Race' held on the 2nd floor of the Sediz production factory in Pyeongtaek, Gyeonggi Province. Photo by Ho Kyung Choi

For the competition, Sidiz cleared out the inside of the factory and used existing safety corridors to create a racetrack in the shape of the letter 'P'. The track was a total of 150 meters long, consisting of a 65-meter straight section, a 20-meter curved turning point, and a straight section leading back. How each racer navigated the turning point was considered a decisive factor affecting both time and ranking in this year’s competition.

The event proceeded in the following order: the Chair Race Individual Event (150 m), the three-person team event 'Chair Rocks' (130 m), and the Chair Race Team Event (450 m). A total of 60 participants, divided into 20 teams of 3 members each, took part in this competition. The team outfits were also a highlight. Since a Best Dressed Award ceremony was held that day, participants expressed their personalities in everything from school uniforms to Minions and Zootopia character costumes. After the individual event, the REBEAT team, dressed as cheerleaders, performed a cheerleading show.

After the solo exhibition ended, the team REBEAT performed a cheerleading show. Photo by Ho-Kyung Choi

Lee Hayoung (32, female), an office worker, participated in the event as part of the 'Bundang Yahoo' team with colleagues she exercises with. In the individual event, she took first place among female participants with a time of 48.90 seconds. She shared, "It felt like going back to childhood. I didn't have any special strategy—I just gave it my all and did my best."

The Best Dressed Award went to Team BeBIM-Man. This team consisted of construction company employee Kim Jeongbin (31, male) and two of his college friends from the architecture department. They attended the event dressed in authentic work uniforms that they actually wear on site. The team members said, "Wearing realistic workwear from the field turned out to be a plus, leading to our win. Next time, we're planning to wear the new uniforms from our current companies if we change jobs," they said with a laugh.

In the 150m Individual Chair Race, female participant Lee Hayoung and male participant Kim Hyunseong, who ranked first respectively, are posing for a commemorative photo. Sidiz

A Sidiz representative commented, "Rather than simply displaying or explaining the product, we designed the event so consumers could directly experience the new value of Sidiz chairs," adding, "We plan to continue introducing various types of content that allow people to experience the product and our brand in new ways."

This content was produced with the assistance of AI translation services.