HK Innoen Wins Double at 'Social i-AWARD 2026' with YouTube and Instagram Channels

HK Innoen announced on the 24th that its official YouTube and Instagram channels achieved a double victory at the "2026 Social i-AWARD," winning the Grand Prize and Excellence Prize, respectively.

The Social i-AWARD, now in its 8th year, is the largest social media (SNS) awards ceremony in Korea, hosted by the Korea Internet Professionals Association (KIPFA), an organization under the Ministry of Science and ICT. The evaluation panel, composed of over 4,000 business marketing experts and creators, selects winners by assessing five categories—visuals, brand, content, marketing, and service—across 15 evaluation criteria. This year, a total of 296 companies participated.

Kiho Kim, Executive Director of Strategy Support Office at HK Innoen (right), is receiving the Grand Prize in the Medical and Pharmaceutical YouTube category at the "Social iAward 2026" ceremony. HK Innoen

HK Innoen’s official YouTube channel, "Channel Innoen (CH. Innoen)," secured the Grand Prize in the Medical and Pharmaceutical category, marking its second consecutive year receiving the top honor. The channel was highly praised for delivering pharmaceutical and health information through user-friendly, approachable content grounded in everyday life, which both emphasized public interest and contributed to the broad dissemination of content, providing practical benefits to viewers.

Over the past year, Channel Innoen achieved a total of 9.75 million content views, and the number of “likes” increased by 199% during the same period, proving that active two-way communication between the brand and customers has expanded rapidly. Representative content includes: ▲ "Infomentary," a talk show offering insights into the pharmaceutical industry; ▲ "Circle King Haejun," an entertainment show experiencing health clubs; ▲ "Innoen Mollae Watto," an interview series reflecting the brand’s philosophy; and ▲ "ㅇㄴㅇ (Innoen)," which provides recruitment information and showcases corporate achievements.

HK Innoen’s official Instagram also received the Excellence Prize in the pharmaceutical category. The channel was recognized for expanding customer engagement by producing "pharmaceutical editorial content" which leverages the professional expertise of the pharmaceutical industry to explain proper medicine usage and the new drug development process in an easy-to-understand way, as well as for sharing health and wellness information. Through advanced content strategy, follower count, impressions, and reach—all core metrics—have continued their upward trend on this channel.

A representative from HK Innoen stated, "We have been working to lower the entry barriers to the pharmaceutical and biotech industries through content, and to build meaningful relationships between the brand and our customers," adding, "Going forward, we will continue to create engaging content that reflects both HK Innoen’s corporate values and our customers’ needs from our own unique perspective."

This content was produced with the assistance of AI translation services.