Eastar Jet and Korea Tourism Organization Sign MOU to Attract Greater China Tourists

Development of New and Non-Regular Routes to Greater China
Joint Overseas Marketing and Tourism Product Development
Cooperation in Inbound Traveler Data Management and More

Eastar Jet has partnered with the Korea Tourism Organization (KTO) to attract tourists from Greater China.

On the afternoon of the 23rd, at the Korea Tourism Organization Seoul Center located in Jung-gu, Seoul, Kyungmin Lee, Head of Commercial at Eastar Jet (right), and Seokin Jung, Head of International Tourism at the Korea Tourism Organization (left), signed a Memorandum of Understanding (MOU) and took a commemorative photo. Eastar Jet

On July 24, Eastar Jet announced that it had signed a memorandum of understanding (MOU) with the Korea Tourism Organization to attract travelers from Greater China to Korea and to revitalize regional tourism.

The signing ceremony was held on the morning of July 23 at the Korea Tourism Organization Seoul Center in Jung-gu, Seoul, with key figures in attendance including Kyungmin Lee, Head of Commercial Division at Eastar Jet, and Seokin Jung, Head of International Tourism Division at the Korea Tourism Organization.

The purpose of this agreement is to expand inbound demand from the Greater China region and boost local tourism. Both parties have agreed to cooperate in a variety of fields, including the development of new and non-regular flight routes from Greater China, joint overseas marketing and the creation of region-specific tourism products, and data management related to inbound travelers.

Through this agreement, the two sides aim to gradually increase the share of foreign inbound passengers through Eastar Jet’s regional airports to an average of 45% this year and 55% by 2028.

Eastar Jet has seen a steady increase in the proportion of foreign passengers on its China-related routes, especially those operating from Jeju and Busan.

For the Jeju–Taipei route, the foreign passenger share continued to rise, reaching 86% in 2024, 94% in 2025, and 96% in the first quarter of this year. For the Jeju–Shanghai route, the foreign passenger share was as high as 98% in the first quarter of this year. The Busan–Taipei route also saw monthly increases, with 79% in January, 86% in February, and 92% in March of this year.

An Eastar Jet representative stated, "As demand for travel to Korea from Greater China continues to grow, we will actively promote inbound tourism through close cooperation with the Korea Tourism Organization. We will strengthen route development and overseas marketing efforts so that a greater number of foreign tourists can experience the diverse regions of our country."

Meanwhile, Eastar Jet is operating non-scheduled flights from Incheon to Datong, Nantong, and Ningbo from July to October to match the peak season for demand in China. In addition, in April, the company was allocated air traffic rights for eleven routes to China—including Xiamen and Hohhot—from the Ministry of Land, Infrastructure and Transport, and plans to gradually begin operations on these routes in the second half of this year.

This content was produced with the assistance of AI translation services.