[Today's Pick] Enjoy Germany's Favorite Pretzel at Home... Emart Expands Direct Sourcing Products

Launch of "Ditsch Salted Butter Pretzel Stick" from Germany

Emart announced on July 24 that it has begun selling the "Ditsch Salted Butter Pretzel Stick (10 pieces)"—directly imported from the authentic German bakery brand "Ditsch"—at all nationwide Emart Traders stores.

Ditsch is a manufacturer specializing in the traditional German baking method known as "Laugen," and boasts a history of over 100 years since its founding in 1919. It is a renowned pretzel bakery brand widely found across Germany in airports, train stations, and large shopping malls.

Germany Ditsch Butter Pretzel Stick. Emart

The newly introduced "Ditsch Salted Butter Pretzel Stick (10 pieces)" features an authentic German pretzel recipe with an added 14.5% salted butter for enhanced flavor. Each stick is individually packaged at a convenient size of 84g, making it suitable as a meal replacement or snack, and can be easily enjoyed straight from the freezer at any time.

Its greatest advantage is that, without any complicated preparation, you simply take it out two hours in advance and let it naturally defrost to enjoy the chewy pretzel texture and savory flavor of salted butter—just like a freshly baked pretzel.

To celebrate the launch of this new product, a discount event is underway. Until August 2, customers who pay with a Samsung Card can purchase the product at a discounted price of 13,980 won, down from the regular price of 15,980 won, and "Traders Club" members will also receive 500 won in TR Cash, which can be used like cash in-store.

In line with the globalizing tastes of consumers, Emart began developing products earlier this year that allow customers to enjoy menus from famous overseas restaurants at home. In April and May, the company successively released the Margherita Pizza from "Da Michele," one of the three most famous pizzerias in Naples, Italy, and three types of Pad Thai from "Thipsamai," a must-visit eatery in Bangkok, Thailand.

Since their respective launches, around 9,000 units of the "Da Michele Pizza" have been sold, while approximately 12,000 sets of the "Thipsamai Pad Thai" range have been purchased, receiving positive responses from consumers.

To further strengthen its product competitiveness, Emart plans to continue developing popular menu items for consumers at home and abroad. In order to boost price competitiveness by reducing intermediate distribution steps, Emart buyers will directly collaborate with famous overseas eateries through a direct sourcing method.

Park Jongwhan, Head of Overseas Sourcing at Emart, stated, "We will continue to discover proven, popular overseas restaurants," and added, "We hope customers can conveniently enjoy authentic local flavors at home through Emart's directly sourced international restaurant products."

This content was produced with the assistance of AI translation services.