"Strengthening AI-Based Production and Distribution Competitiveness"

Spoon Labs announced on July 23, 2026 that its total sales for the second quarter of this year increased by 67.5% compared to the previous year.


The company identified the rapid growth of Beegloo as a key performance driver. As of the second quarter of 2026, Beegloo's monthly active users (MAU) surged by approximately 7.1 times year-on-year and sales increased by 7.4 times. Overseas sales, especially in Japan and the United States, expanded to account for 61.5% of the total.


Beegloo is expanding its business scope from a content distribution platform to an artificial intelligence (AI) production infrastructure business to secure its next growth engine. The company is planning to shift its business structure to foster growth for both external creators and partner companies’ intellectual property (IP) within its platform.

Graph Related to Spoon Labs' Q2 2026 Performance. Spoon Labs

Graph Related to Spoon Labs' Q2 2026 Performance. Spoon Labs

View original image

In addition, Spoon has maintained profitability since turning to profit in 2022. Sales for the second quarter of this year grew by 13.4% year-on-year. In February, the company launched "PodNovel," an AI-powered audio novel service, further expanding its service offerings into story-based content.



Hyukjae Choi, CEO of Spoon Labs, stated, "We plan to strengthen Spoon Labs’ competitiveness in global content production and distribution—across both video and audio—by leveraging AI technology."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.

Today’s Briefing