Lotte Chilsung's "Soonhari Jin" Records About 17.9 Billion Won in Sales in First Half, Surpassing Last Year's Total

Sales Surpassed 16.2 Billion Won Last Year
Cumulative Sales Expected to Reach 120 Million Cans This Year

Lotte Chilsung Beverage's flagship RTD (Ready To Drink) alcoholic beverage brand "Soonhari Jin" achieved rapid sales growth in the first half of this year compared to the previous year.

On July 23, Lotte Chilsung Beverage announced that Soonhari Jin recorded sales of approximately 17.9 billion won in the first half of this year, surpassing last year's sales of 16.2 billion won within just six months. Based on this growth trend, the company expects Soonhari Jin's annual sales this year to more than double compared to last year. Lotte Chilsung Beverage also anticipates that the cumulative number of Soonhari Jin cans sold will exceed 120 million cans (based on 355mL cans) by December this year.

Soonhari Jin has consistently expanded its product lineup to reflect a wide range of consumer preferences since the launch of "Soonhari Lemon Jin" in 2021. Currently, Lotte Chilsung Beverage offers a total of four products: Soonhari Lemon Jin, Soonhari Grapefruit Jin, Soonhari Yuja Jin, and Soonhari Sangria Jin.

By product share, Soonhari Lemon Jin leads the lineup with 58%, driving brand growth. This is followed by Soonhari Grapefruit Jin with 22%, Soonhari Sangria Jin with 11%, and Soonhari Yuja Jin with 9%.

This content was produced with the assistance of AI translation services.