Kumho Tire Selects 20 Top Dealership Representatives at '2026 New Product Sales Champion Contest'

Top-Performing Dealerships Recognized for Outstanding New Product Sales

Twenty representatives of top-performing Kumho Tire dealerships were selected for the first half of the year.

Jiltaek Jung, President and CEO of Kumho Tire (eighth from the left in the photo), along with outstanding sales agency representatives and Kumho Tire executives and employees, are taking a commemorative photo at the awards ceremony for the "2026 New Product Sales King Contest." Kumho Tire

Kumho Tire announced on July 23 that it had held an award ceremony for the '2026 New Product Sales Champion Contest' the previous day at its Seoul office in Jongno-gu, Seoul.

This event was organized to encourage dealerships that delivered outstanding performance in expanding sales of new products during the first half of the year, and to share their success stories, thereby securing momentum for sales growth in the second half. The Sales Champion Contest covered new products launched in the first half—'CRUGEN GT Pro' and 'Majesty SOLUS EDGE'—and awarded dealerships that achieved exceptional sales performance. Notably, Kumho Tire aimed to showcase both internally and externally its commitment to the successful market settlement and expansion of new product sales, and to further strengthen its mutual cooperation with its main retail and wholesale dealerships nationwide.

The new 'CRUGEN GT Pro' is a premium comfort SUV tire that offers enhanced ride quality and quietness, achieving UTQG treadwear ratings of 800 and energy efficiency (rolling resistance) of at least grade 2 across all sizes—delivering best-in-class performance among its competitors. The 'Majesty SOLUS EDGE' is a premium comfort tire that elevates overall performance by leveraging Kumho Tire’s proprietary Majesty SOLUS technology.

The award ceremony was attended by Jeong Iltaek, CEO of Kumho Tire, top-performing dealership representatives, and Kumho Tire employees. A total of 20 representatives were honored, including 13 'CRUGEN GT Pro' Sales Champions and 10 'Majesty-Edge' Sales Champions, with some dealerships receiving awards in both categories.

Kumho Tire plans to spread outstanding sales know-how nationwide through this event, further enhancing market competitiveness. The company also intends to continue expanding its culture of recognizing and rewarding outstanding performance at the sales front, striving for shared growth with dealerships.

“Kumho Tire’s Sales Champion Contest award ceremony is more than just a recognition event; it is a chance for us to publicize, both internally and externally, our strong commitment to ensuring the success of our new products,” said CEO Jeong Iltaek of Kumho Tire. “We will continue to do our utmost to expand new product sales and strengthen market competitiveness in the second half of the year, based on close cooperation with top-performing dealerships.”

Kim Sung, Executive Vice President of Domestic Sales at Kumho Tire, remarked, “Both the CRUGEN GT Pro and Majesty SOLUS EDGE are receiving a positive market response thanks to their strong product competitiveness. Going forward, we will further strengthen our cooperation with dealerships to ensure a successful market launch and sales growth of new products.”

Seung Junbae, CEO of TirePro Yangju Branch, said in his acceptance speech, “This award was made possible by the trust of our customers, the dedication of our employees, and the active support from Kumho Tire. Moving forward, I will continue to promote the outstanding performance and value of the new products to customers and do my best to grow alongside Kumho Tire.”

Meanwhile, in April, Kumho Tire completely revamped its TirePro online mall and launched a membership service called 'TIRE PRO+.' TIRE PRO+ is an integrated membership platform that connects the entire process from tire purchase to installation, inspection, and after-sales service. Customers at participating TIRE PRO+ locations nationwide can access differentiated services, including same-day installation, weekend installation, tire storage service, replacement agency service, and complimentary vehicle inspections.

This content was produced with the assistance of AI translation services.