Samsung Electronics Named Top Brand in US JD Power Consumer Satisfaction Rankings

Sweeping First Place in Six Categories Including Kitchen and Laundry Appliances

Samsung Electronics announced on July 23 that it was named the "Most Awarded Brand" after securing the top spot in six categories in JD Power's "2026 Consumer Satisfaction Assessment for Home Appliances" conducted by the US market research firm.

The six categories in which it ranked first were: ▲French door refrigerators ▲Top freezer & bottom refrigerator models ▲Side-by-side refrigerators ▲Clothes dryers ▲Over-the-range microwaves with hood ▲Dishwashers.

Lifestyle image of Samsung Electronics' apparel care products for the US market. Samsung Electronics

In the refrigerator segment, the top freezer & bottom refrigerator models received the highest scores in all evaluation criteria and maintained the No. 1 ranking for the fifth consecutive year. French door refrigerators secured the top position in the segment by achieving the highest scores in five categories, including ease of use and design. Side-by-side refrigerators also placed first by earning the highest marks in five categories, such as durability and reliability. These products feature the "zero clearance" technology, which creates a built-in appearance with a 4mm gap on each side, and an "ice maker" capable of producing four types of ice.

Similarly, the clothes dryer achieved the highest scores across all seven evaluation categories, earning the No. 1 ranking. Features designed for real-life use environments—such as AI-powered customized drying, multi-steam, and steam sterilization—received positive feedback from local consumers.

Additionally, Samsung's dishwasher was recognized with the highest scores in the performance and value-for-money segments, while the over-the-range microwave with hood achieved the best scores for durability and performance, allowing both products to vie for the top position in their respective categories.

Michael McDermott, Head of Consumer Electronics (CE) at Samsung Electronics America, commented, "Securing first place across these six product categories is evidence that Samsung appliances are recognized for their unrivaled quality and convenience in the discerning US market. We will continue to drive technological innovation that can upgrade consumers' daily lives, further strengthening our leadership in the North American premium market."

Meanwhile, JD Power assesses 15,000 consumers who purchased relevant products within the past year, comprehensively evaluating seven areas—including durability, performance, ease of use, design, and reliability—before announcing the results.

This content was produced with the assistance of AI translation services.