Sampyo Group Donates 16.5 Million Won to the Seoul International Children’s Film Festival

Continuing Support for Three Consecutive Years

Sampyo Group announced on July 23 that it had donated 16.5 million won to the 14th Seoul International Children’s Film Festival (SICFF) to promote children's film culture.

Sampyo Group sponsored the 14th Seoul International Children's Film Festival, and on the 21st at Eunpyeong District Office, Yoonjae Yoo, Executive Director in charge of Social Contribution at Sampyo Group (left), Mikyung Kim, Mayor of Eunpyeong District Office (center), and Hangy Kim, Executive Chairman of the Seoul International Children's Film Festival (right) posed for a commemorative photo during the sponsorship fund handover ceremony. Sampyo Group

The donation ceremony took place on July 21 at the Eunpyeong District Office in Seoul. Now in its 14th year, the Seoul International Children’s Film Festival is an event that introduces healthy video content for children and discovers future talent in film.

The festival will be held across the Eunpyeong district in Seoul for six days from September 10 to 15. This year, in addition to the existing children-focused programs, new sections have been added, including the "Youth Competition Section" and the "Family Section," allowing not only children, but entire families to enjoy a variety of programs together.

Sampyo Group has supported the festival for three consecutive years, helping ensure its stable operation and nurturing young film talent. This year, the company is sponsoring the operation of "Dodam Dodam Theater," a customized screening venue for infants and toddlers, as well as the Grand Prize and Excellence Award in the International Children Director Competition section.

Dodam Dodam Theater is a program where short animated films are screened in a nature-friendly outdoor setting, tailored to the perspectives of infants and toddlers. Previously, the program was available exclusively to groups from local daycare centers and kindergartens in Eunpyeong, but starting this year, it has been expanded to include individual young children from across the country. Before each screening, a senior docent will introduce and provide commentary on the films.

Yongjae Yoo, Executive Director of Social Contribution at Sampyo Group, said, "It is truly meaningful for us to help the Seoul International Children's Film Festival, with which we have maintained a partnership for three years, grow into a festival where both children and families come together. I hope that every child participating in the festival will be able to grow their dreams even further through this event."

This content was produced with the assistance of AI translation services.