Noh Taemoon: "Launching Powerful, Versatile Foldables... Expanding the Galaxy AI Experience"

Samsung Hosts 'Galaxy Unpacked 2026' in London
"AI Experience Expands from Smartphones to Glasses"

"As the leader in the global foldable market, we have created foldables that are thinner, lighter, more durable, and offer a more immersive experience."

Noh Taemoon, CEO of Samsung Electronics and Head of the DX Division, is introducing the new Galaxy Z series products at the 'Galaxy Unpacked 2026' event held on the 22nd (local time) at Old Billingsgate, London, UK. Photo by Noh Kyungjo

On July 22 (local time), Noh Tae-moon, CEO of Samsung Electronics and Head of the DX Division, introduced new 'Galaxy Z Series' products at 'Galaxy Unpacked 2026', held at Old Billingsgate in London, UK.

The foldable smartphones unveiled by Samsung Electronics at the event include the 'Galaxy Z Fold8', 'Galaxy Z Fold8 Ultra', and 'Galaxy Z Flip8'. Among these, the Fold8 had already attracted attention even before the event due to its 4:3 aspect ratio with a widened horizontal length.

Noh emphasized, "The products being unveiled this time are the most powerful, the most versatile, and the most adaptable of any foldable devices we have released to date." He added, "We have designed them to seamlessly blend into users' daily lives and to provide the strong performance needed to help each individual realize their full potential."

He explained that the reason for launching the new form factors is to meet users' diverse needs. "If AI becomes more personalized, more proactive, and evolves into even more diverse forms, what kind of device would best realize these experiences?" he asked, presenting "offering various options" as the answer.

Noh stated, "Mobile devices are the optimal foundation for implementing agentic AI, and the future of mobile will be defined by experiences that follow users’ daily lives through the devices that suit them best." He further explained, "Most people begin their AI experience on a smartphone, and Samsung Electronics will provide Galaxy AI on more than 800 million devices within the year."

He predicted that the AI experience within the Galaxy ecosystem will naturally expand from smartphones to devices on your wrist and TVs in your living room, and, before long, into realms beyond the screen. This refers to the 'intelligence eyewear' set to be launched in the second half of this year. Noh said, "When the new AI glasses are added, Galaxy's agentic AI will move alongside users across multiple devices," adding, "With each touchpoint, new context will be layered, making the AI experience even more seamless and natural."

This content was produced with the assistance of AI translation services.