Strengthening K-Tourism Content with 'Running and Korean Medicine Clinics'... HanaTour Scales Up Inbound Tourism

Collaboration with Strategic Partners Such as Cl2, Waagu, and PPT Tour Increases
Expansion of Extended-Stay and Experiential Products for Inbound Tourists
"Fostering Inbound Tourism as a Core Growth Engine"

HanaTour announced on July 22 that it will strengthen collaboration with strategic investors to foster its inbound tourism (foreign visitors to Korea) business as a new growth engine.

To start, HanaTour has expanded its 'RunTrip' product—combining running and travel, in partnership with the sports travel platform 'Cl2'—to 16 international cities. The company also plans to broaden the scope of collaboration through sports-themed packages for foreign tourists in cooperation with local governments across Korea. In the first half of this year, cumulative sales and number of users for HanaTour's RunTrip products increased by 130% each compared to the same period last year.

Tourists are taking photos and making memories on Myeongdong Street in Jung-gu, Seoul. Photo by Yonhap News

In addition, 'Waagu', a travel platform, and HanaTour ITC are jointly developing a K-Medical platform that brings together over 100 Korean medicine clinics. The collaboration will be expanded into various fields, including medical, wellness, and hotel sectors. Last year, transaction volume on this platform surged by 868% and user numbers by 470% compared to the previous year.

Another partnership involves 'PPT Tour', with which HanaTour is planning premium travel products that combine luxury leisure with motorsports. Beginning with the F1 Singapore Grand Prix, they have rolled out a supercar driving program and intend to introduce additional premium, extended-stay inbound offerings using automobiles through collaborations with car brands in Korea and abroad.

Since last year, HanaTour has been investing in these companies to expand its lineup of extended-stay and experiential products. Going forward, the company aims to strengthen its inbound value chain, centering on HanaTour ITC, and gradually launch various purpose-driven content and K-content themed travel packages.

A HanaTour official stated, "Partnerships with investors are yielding quantifiable results, signaling the official beginning of HanaTour's inbound strategy," and added, "We will continue to broaden these partnerships and establish inbound tourism as a key growth driver for HanaTour."

This content was produced with the assistance of AI translation services.