Samsung Display CEO Lee Chung: "AI Opens New Display Markets... Bold Investment Needed from Government and Corporations"

On-device AI Devices Require High-Resolution Panels
Smart Glasses, AI, Edge Devices, and More
Innovative Technologies Must Align with Bold Investments

Lee Chung, CEO of Samsung Display, emphasized the need for innovation in displays, including smart glasses, AI, edge devices, and humanoids, stating, "The spread of artificial intelligence (AI) is creating new demand in our industry."

As Chairman of the Korea Display Industry Association, Lee delivered a welcoming speech at "K-Display 2026 (Korea Display Industry Exhibition)" held on July 22 at COEX in Seoul. He remarked, "The display industry is currently going through a major transformation. This is not just a simple change where one technology replaces another, but a complex technological transition where various innovations are taking place simultaneously at a very rapid pace in many directions."

Cheong Lee, Chairman of the Korea Display Industry Association and President of Samsung Display, is delivering a welcoming speech at 'K-Display 2026 (Korea Display Industry Exhibition)' held at COEX, Seoul, on the 22nd. Photo by Jinyoung Kim.

He added, "While there is a generational shift from LCD (liquid crystal display) to OLED, innovative computing devices such as foldable, rollable, stretchable, and transparent displays are being envisioned as new drivers of the market. At the same time, the industry is expanding its boundaries with technologies like XR (extended reality) and AR (augmented reality)."

He explained, "The expansion of AI servers and data centers is leading to increased demand for high-performance displays and optical components. Devices equipped with on-device AI now require low-power, high-resolution panels as an essential feature. Even at this very moment, new markets are rapidly emerging in areas that were not previously our strengths, such as smart glasses, AI in devices, and humanoids."

He then stated, "To turn these changes into opportunities, what is most needed is an industrial structure based on innovation and collaboration. When bold investments from large corporations and innovative technologies from materials, components, and equipment companies are combined under active government support, a new era of prosperity for K-Display will begin."

This content was produced with the assistance of AI translation services.