Discussion on Strategies for AI and DX Expansion

Sampyo Group announced on July 22 that it held the "2026 2nd Executive Leadership Forum" at the Centerpoint Gwanghwamun Lecture Hall in Seoul.

Sampyo Group is hosting the "2026 2nd Executive Leadership Forum" in the lecture hall at Center Point Gwanghwamun, Seoul. Sampyo Group

Sampyo Group is hosting the "2026 2nd Executive Leadership Forum" in the lecture hall at Center Point Gwanghwamun, Seoul. Sampyo Group

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This forum was organized to enhance organizational competitiveness and seek ways to achieve sustainable performance amid a rapidly changing business environment. More than 70 executives from major affiliates, including Sampyo Industry, Sampyo Cement, Sampyo P&C, Sampyo Railway, and SP Nature, attended the event.


At this year’s second forum, major topics included leadership and organizational innovation strategies to respond to changes that companies face, such as the spread of artificial intelligence (AI) and digital transformation (DX), the influx of Generation Z into the workforce, and the establishment of a performance-oriented corporate culture.


The first lecture was delivered by Taegyu Kim, a professor at Korea University Business School, on the theme "The Conditions for a Performance-Driven Organization." Professor Kim presented change management strategies and flexible organizational culture initiatives to enhance corporate competitiveness in a rapidly evolving business environment.


Sampyo Group plans to hold the next forum on September 2. Sangrin Han, a professor at the Department of Business Administration at Hanyang University, will deliver a lecture on "B2B Marketing Strategies for Overcoming Crises."


Since 2024, Sampyo Group has institutionalized the Executive Leadership Forum as a regular series held four times a year. By reflecting domestic and international economic trends and changes in the management environment, Sampyo Group supports executive competency development and organizational innovation through timely management topics.



A Sampyo Group representative stated, "In a situation where market paradigms are changing rapidly, it was a meaningful opportunity for our executives to review our organizational culture and seek ways to achieve sustainable performance," adding, "We will continue to respond proactively to change and build a strong organization that delivers results."


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