Clean Nara's Popomong Sees 16-Fold Sales Growth in Three Years Since Launch
Flagship Product Pet Wipes Achieves Sales of 67 Million Sheets
Clean Nara announced on July 22 that the sales of Popomong, its pet life care brand, have increased approximately 16 times in just three years since its launch.
Popomong's flagship product, pet wipes, has recorded cumulative sales of about 67 million sheets since its launch. This equates to one sheet being sold every 1.4 seconds. The company also reported that its pet pads have surpassed a cumulative sales volume of 10 million units, which translates to one unit being sold every 9 seconds.
Consumer satisfaction has also remained high. Popomong has accumulated more than 9,000 reviews across major sales channels, including Naver Brand Store, Coupang, and Daiso Mall. In particular, it achieved an average rating of 4.85 out of 5 on Naver Brand Store.
Starting with pet wipes and pet pads, Popomong has been expanding its product lineup to include cat litter and pet treats, growing into a comprehensive pet life care brand that covers hygiene, health, and lifestyle.
As the domestic pet-owning population is expected to reach approximately 15 million and the pet care market continues to rapidly expand, Clean Nara plans to further grow its product portfolio by leveraging its technological expertise and consumer insights accumulated through its household goods business.
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A representative from Clean Nara stated, "Popomong has aimed to become more than just a pet product brand, pursuing the goal of making daily life more convenient and healthy for both pets and their owners as a life care brand. Going forward, we plan to expand our lineup beyond pet wipes and pads to include treats and lifestyle products, solidifying our position as Korea's leading pet life care brand."
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