Samsung Electronics Service Tops KSQI in Home Appliance and Mobile AS Sectors

No. 1 in Home Appliance AS for 16 Consecutive Years,
No. 1 in Mobile AS for 15 Years Straight
Topping All Major Service Quality Assessments This Year

Samsung Electronics Service has demonstrated its leadership in service quality. On July 22, the company announced that it secured the No. 1 position in both the home appliance and mobile/IT device after-sales service (AS) categories in the Korea Service Quality Index (KSQI), a survey conducted by the Korea Management Association Consulting.

Samsung Electronics Service employees are taking a commemorative photo for achieving first place in the KSQI. Samsung Electronics Service

With this achievement, Samsung Electronics Service has set a record of dominating all major domestic service quality surveys announced in Korea this year. The company began the year by taking first place in the service center category of "Korea's Most Admired Companies" in February, followed by winning the "National Service Award" for home appliance AS in June. In July, it also ranked first in all categories in both the "Korea Service Quality Index" and "National Customer Satisfaction Index," and now adds the KSQI to its list of accolades.

The KSQI is the only evaluation system in Korea where a professional assessment panel directly experiences the services of companies under review and objectively measures their quality level. Samsung Electronics Service has maintained its record as No. 1 for 16 consecutive years in the home appliance AS category, and for 15 consecutive years in the mobile/IT device AS category. In this year’s evaluation, the company received the highest scores in the industry for core evaluation items such as service expertise, friendly customer response, and customer-tailored services.

These achievements are the result of focusing on innovating service processes. In April, Samsung Electronics Service expanded the number of locations offering the "Reservation Service," which allows customers to conveniently use service centers without waiting, to all service centers nationwide. Since June, the days available for service reservations have been fully extended from Monday to Saturday mornings.

As a result, as of June, the number of customers using the "Reservation Service" has more than doubled compared to March, earning enthusiastic response from customers. In particular, customers can use the reservation service at all service centers nationwide during weekdays, and at nine "Weekend Care Centers" across the country on weekends and holidays, making it possible to conveniently receive services without waiting on any day.

The company is also committed to enhancing customer convenience in its home appliance on-site service. When an engineer provides on-site service, the annual "Plus Inspection" service is also offered to check other Samsung Electronics products in use by the customer in addition to the products initially requested. In addition, the "SmartThings Connection Service" is provided to support customers so they can easily check how to use their products and when to replace consumable parts by utilizing Samsung’s differentiated AIoT (Artificial Intelligence of Things) technology.

For areas where visiting a service center is difficult, Samsung Electronics Service dispatches mobile phone service vehicles, and even provides on-site service to individual customers in remote islands and mountainous regions. In the event of national disasters such as forest fires or flood damage, the company sends a special service team on-site to quickly support customers' return to daily life by providing product inspections, repairs, and cleaning services.

Kim Youngho, President and CEO of Samsung Electronics Service, said, "I sincerely thank our customers for selecting us as No. 1 in all major service quality surveys in 2026. We will continue to do our best to achieve customer satisfaction in the future."

This content was produced with the assistance of AI translation services.