[Today’s New Products] Seven-Eleven Introduces Japan’s “Crackable Sugar-Coated” Dessert in Korea for the First Time

Direct Sourcing of Japan's Viral SNS Dessert "Ohayo Brulee Milk"

Following the Success of Toraku Pudding, Global Premium Dessert Lineup Expands

Seven-Eleven announced on July 22 that it will launch Japan’s popular dessert “Ohayo Brulee Milk” in Korea for the first time, expanding its global premium dessert lineup.

Ohayo Brulee Milk is an ice cream product that recreates the French dessert “crème brûlée.” The product stands out for its distinctive sugar coating on top of the ice cream, which is meant to be cracked before eating. In Japan, it has become a must-buy item at convenience stores, especially after going viral on social media.

This launch follows the successful performance of “Toraku Royal Custard Pudding,” which Seven-Eleven exclusively sourced last month. Toraku Royal Custard Pudding sold over 100,000 units within the first three weeks of its release, ranking first in Seven-Eleven’s dessert category sales.

Seven-Eleven plans to continue expanding its lineup of globally sourced products, as consumer demand for overseas premium desserts has been confirmed. Since establishing its Global Sourcing Team in 2023, Seven-Eleven has used its network in 18 countries to introduce popular overseas foods to the Korean market. Notably, 54% of global sourcing product sales have come from consumers in their 20s and 30s. Sales of related products to foreign tourists increased sevenfold last year and doubled in the first half of this year, indicating strong growth.

Ohayo Brulee Milk will be sold in limited quantities and released sequentially due to the imported frozen product's nature.

Yoon Seyoung, head of Seven-Eleven’s Global Sourcing Team, said, “Following Toraku Pudding, we have launched Ohayo Brulee Milk in response to customer demand for overseas premium desserts,” adding, “We will continue to expand our differentiated global dessert offerings in the future.”

This content was produced with the assistance of AI translation services.