Volvo Car Korea Launches Next-Generation Pure Electric Flagship 'ES90'

Priced 50 Million Won Lower Than Major Markets
Starting at 72.94 Million Won... A Bold Move
800V Battery System Enables Up to 706 km Range

Volvo Car Korea has unveiled its next-generation pure electric flagship sedan, the ES90, and has begun sales in Korea. The domestic sales price starts at 72.94 million won. Volvo Car Korea explained that it has set the price at about 50 million won lower than major global markets, thereby increasing price competitiveness in the premium electric vehicle market.

The ES90 is a large electric sedan with a length of 5 meters and a wheelbase of 3.1 meters. It combines the driving performance of a sedan, the practicality of a fastback, and the spacious interior space comparable to that of an SUV (Sports Utility Vehicle). Featuring the SPA2 platform and next-generation 800V EV architecture, the vehicle boasts improved charging speed and efficiency. In a 350 kW-level rapid charging environment, the battery can be charged from 10% to 80% in about 22 minutes. With 10 minutes of charging, it can drive up to 300 km, and the driving range on a single charge is up to 706 km based on WLTP standards.

Volvo ES90 exterior. Volvo Car Korea

The vehicle is equipped with 'Hugin Core,' a next-generation intelligent platform developed in collaboration with global IT companies such as Nvidia and Qualcomm. Based on a core computer and electric/electronic (E/E) architecture, it controls most vehicle functions and implements a software-defined vehicle (SDV) whose performance and features improve over time via OTA (over-the-air software updates).

Safety features have also been greatly enhanced. The ES90 is equipped with 'Safe Space Technology,' which utilizes five cameras, five radars, and twelve ultrasonic sensors to support next-generation Pilot Assist, Park Pilot Assist, Blind Spot Warning and Steering Assist, Intersection Emergency Braking Support, and a variety of advanced driver assistance systems (ADAS). It also features AI-based machine learning technology to optimize support functions tailored to the driver's driving patterns.

Volvo ES90 Interior. Volvo Cars Korea

In Korea, the ES90 is offered in three powertrains: Single Motor Extended Range, Twin Motor, and Twin Motor Performance, and comes in the Plus and Ultra trims. The sales prices are as follows: Single Motor Extended Range Plus at 72.94 million won, Single Motor Extended Range Ultra at 80.55 million won, Twin Motor Plus at 79.6 million won, Twin Motor Ultra at 87.41 million won, and Twin Motor Performance Ultra at 95.41 million won.

This pricing is approximately 50 million won lower compared to major global markets and up to 18 million won lower than the currently available S90 T8 (PHEV) model in Korea.

Volvo Car Korea provides a five-year or 100,000 km basic warranty and consumables replacement service, as well as an eight-year or 160,000 km high-voltage battery warranty for ES90 buyers. Additionally, it offers 15 years of free OTA updates and a five-year complimentary 5G digital package as standard.

Lee Yoon-mo, CEO of Volvo Car Korea, said, "The ES90 is a next-generation flagship model that embodies Volvo's electrification strategy, safety, and software technology," adding, "By ensuring a competitive price, we have made it possible for more customers to experience premium electric vehicles."

This content was produced with the assistance of AI translation services.