Beyond Seasonal Foods to Stories from Jeju’s Producers... Shinsegae Dept. Store Opens 'Jeju on the Table' Event

Jeju-Themed Event from July 23 to 29

House-Grown Mandarins, Jeju Black Pork, Sea Urchin Roe, and More

Seasonal Local Foods Discovered by Buyers All in One Place

Shinsegae Department Store announced on the 22nd that it will be hosting the Jeju-themed event "ALOHA, JEJU ON THE TABLE" at major locations nationwide from July 23 to 29.

Since signing a business agreement with Jeju Special Self-Governing Province last year, Shinsegae Department Store has consistently introduced content highlighting Jeju’s food culture and the stories of local producers. This event is also designed to showcase Jeju's exceptional ingredients and regional values to consumers across the country.

Shinsegae Department Store's meat buyer at the Jeju production site. Provided by Shinsegae Department Store.

The main protagonists of the event are Jeju’s haenyeo (female divers), farmers, and fishermen. The process from farm to table—including agricultural products grown in volcanic soil under strong sunlight by farmers, and seasonal seafood harvested from the pristine sea by haenyeo and fishermen—will be introduced together. The goal is not only to sell ingredients but also to share Jeju's food culture and the value of its production sites.

Shinsegae Department Store’s food buyers also visited the production areas in Jeju themselves. Buyers in charge of livestock, fisheries, fruit, and vegetables traveled throughout Jeju ahead of the event to meet with local producers and discover seasonal ingredients. In Seongsanpo, they inspected sea urchins and top shells together with haenyeo returning from early morning diving, and visited farms to observe firsthand the cultivation of greenhouse mandarins, apple mangoes, and mini chestnut pumpkins. These stories from Jeju’s production areas will also be shared through content on the Shinsegae Department Store application.

During the event, seasonal Jeju foods directly sourced by buyers will be showcased in the food hall. In addition to greenhouse mandarins and apple mangoes, potatoes and mini chestnut pumpkins grown in volcanic soil, Jeju Korean beef, and Jeju black pork will all be available for purchase.

Seasonal seafood from Jeju’s waters will also be featured. Products such as sea urchin roe, hairtail, and squid, all harvested by Seongsanpo haenyeo, will be introduced, providing shoppers with the fresh flavors of Jeju’s summer sea.

Well-known Jeju eateries will also greet customers in pop-up store formats. In the Gangnam branch, “Geobugi Bap,” a rice ball brand from Jeju Dongmun Market, will be featured; at Daejeon Shinsegae, “Jangin’s House Dumplings” from Aewol; and at Centum City, “Tammora Jeju Gangjeong” will make an appearance.

Seonghwan Lee, Executive Director of Sales Strategy at Shinsegae Department Store, stated, “Along with highlighting regional seasonal ingredients, we are sharing the stories of Jeju’s haenyeo, farmers, and fishermen with our customers.” He added, “In the future, we will continue to grow together with local producers and strive to showcase the charms of each region through new content.”

This content was produced with the assistance of AI translation services.