Mayor Cho Kyungho of Daegu: "We Will Create a New Urban Brand Slogan"... Likely to Discard Hong Joonpyo's 'Powerful Daegu'
Final Decision Scheduled for Late October
On July 21, Daegu Metropolitan Government announced that it is officially launching procedures to designate an urban brand slogan that embodies the city’s unique identity and future vision, in response to rapidly changing urban environments and global urban competition.
Since 2004, Daegu has used the city brand slogan "Colorful Daegu." However, after former Mayor Hong Joon-pyo abolished the brand slogan in 2022, the city had only used the municipal slogan "Powerful Daegu." With this initiative, the city plans to designate a new urban brand slogan.
To this end, Daegu City will temporarily form and operate an Urban Brand Committee to gather diverse opinions from citizens and experts, ensuring professionalism and objectivity. The committee will hold its kick-off meeting on July 24 to discuss the direction and implementation plan for the brand slogan designation.
The committee will be composed of experts in various fields such as design, public relations, academia, media, and youth. It will deliberate on and decide every stage, from setting the direction for the brand slogan, screening candidates, reviewing survey results on citizens' preferences, to selecting the final slogan. Both previously used slogans, "Colorful Daegu" and "Powerful Daegu," will also be included for consideration during this process.
The brand slogan will be finalized at the end of October this year after collecting citizen feedback, expert consultation, preference surveys, and a thorough process of social consensus and verification. Once finalized, the city will revise related ordinances and actively use the new slogan in overall city marketing and promotional efforts.
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Cho Kyungho, Mayor of Daegu, stated, “The brand slogan for Daegu will go beyond a simple catchphrase to become the city’s flagship brand, encompassing Daegu’s future vision and urban values.” He also added, “We will fully reflect diverse opinions from citizens and experts, and, through a transparent process, create a brand slogan that earns residents’ sympathy and pride.”
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