Jeju Launches Full-Scale Immersive Nighttime Tourism for Summer: Night Views and Performances Revitalize Local Businesses

Nighttime Events at Iho Tewoo and Sanjicheon in July and August

City Tour Night Bus and Unique Excursions Begin

Longer Tourist Stays and Boosted Local Spending

Jeju Special Self-Governing Province is set to boost the local economy and build a sustainable tourism ecosystem by extending tourist stays into the night during the peak summer season. As part of the 'The Jeju Four Seasons' campaign, a variety of immersive nighttime tourism programs will be fully launched in July and August, including nighttime festivals at Iho Tewoo Beach, Sanjicheon, Saeyeon Bridge, and the Jeju City Tour Night Bus, among others within these areas.

Night view of the city center and coastal shore of Jeju as seen from the air. Photo by Changwon Park.

According to Jeju Province on July 21, this immersive nighttime tourism initiative consists of festivals and unique exploration programs that span both the city center and coastal areas.

From July 24 to July 26, the Iho Filter Festival will take place at Iho Tewoo Beach, offering a combination of live performances and healing activities. Meanwhile, over weekends from August 22 to 30, the Colorful Sanji Festival—featuring busking and mood lighting—will light up the city nights around Sanjicheon.

Additionally, until October 31, a rich lineup of cultural events will be held across the island, including the "Geumto Geumto Saeyeon Show" every Friday and Saturday at Saeyeon Bridge, "A Midsummer Night’s Art Performance" at Tapdong Beach Performance Hall, "Jeju Starlight Story" at Starlight Park, and the "11th Seogwipo Opera Festival" at Seogwipo Art Center.

Nighttime transportation and experience programs have also been greatly enhanced to add excitement to travel.

From July 24 to August 29, the Jeju City Tour Night Bus will operate every Friday and Saturday from 7 p.m. for two hours, departing from Jeju Airport and making stops at Iho Lighthouse, Dodubong, Dongmun Market, Sanjicheon, and Mokgwana. Passengers can enjoy DJ performances and on-site events aboard the bus.

In addition, uniquely themed nighttime exploration content has been newly introduced through private-sector-led "Promise with Jeju" Partners projects. These include the "Jeju Bat Night Tour," which uses ultrasonic detection to explore the island’s ecosystem and mythology, and the "Jeju Myth Night Walk Salgang Road," allowing visitors to immerse themselves deeply in Jeju's distinct natural and cultural attractions.

The launch of these immersive nighttime tourism programs in Jeju is being praised for shifting away from simple sightseeing to a seamless flow of tourism from day to night, simultaneously boosting local consumption and enhancing tourist satisfaction.

However, concerns remain regarding risks on site, such as potential safety incidents resulting from increased nighttime movement of people and noise complaints. Therefore, a thorough safety inspection and an effective nighttime environmental monitoring and management system must operate at major event venues to establish Jeju as a robust, sustainable tourism brand.

Yangbo Kim, Director of the Tourism Exchange Bureau of Jeju Province, commented, "Expanding nighttime content naturally encourages tourists to stay longer and keeps the local market vibrant around the clock," adding, "We hope for active engagement and interest for regional prosperity and sustainable tourism."

This content was produced with the assistance of AI translation services.