Hwahae Global Appoints Former SBXG CEO Jung-Hyun Lim as New Leader

Jongwan Ryu, Former CFO of Amuse, Appointed as New CFO

Hwahae Global announced on July 21 that it has appointed Jung-Hyun Lim, former CEO of SBXG, as its new Chief Executive Officer (CEO).

The company stated that this leadership appointment was made to accelerate the expansion of its global business and the advancement of its data-driven business, leveraging its extensive review and ingredient data accumulated over the past decade.

Jung Hyun Lim, newly appointed Chief Executive Officer (CEO) of Hwahae Global

The new CEO, Lim, began his career in strategy consulting at Deloitte, and has served in leadership positions at SK, Facebook (now Meta), and as Deputy CEO of Fourbyfour. Most recently, as CEO of SBXG, he led the company through a turnaround by restructuring its business and establishing risk management systems. He is highly regarded for his broad experience in new business development, mergers and acquisitions (M&A), and data-driven commercialization.

He stated, “In line with the global growth of K-beauty, we will further advance our data-driven services and expand our global operations to become the most trusted K-beauty platform for consumers worldwide.”

On this day, the company also appointed Jongwan Ryu, former CFO of Amuse, as its new Chief Financial Officer (CFO). Ryu spent more than 10 years in management accounting and business management roles at Samsung Card and Lotte Card, oversaw FP&A at WeGreatImagination after working at KPMG Consulting, and most recently drove growth at Amuse as CFO. Leveraging his understanding of the platform and beauty industries, he is expected to support Hwahae Global’s growth strategies and profitability enhancement.

A Hwahae Global representative commented, “CEO Lim is a leader with extensive experience in global platforms, data businesses, and corporate growth, while CFO Ryu is the right person to strengthen our financial competitiveness thanks to his understanding of the platform and beauty industries. Based on the data assets accumulated by Hwahae, we aim to create new growth opportunities in the global market.”

This content was produced with the assistance of AI translation services.