"Narangde Yahoo~"... Donga Otsuka Selects LisiNe as New Model for Narangde Cider

New Commercial to Be Released Early Next Month

Donga Otsuka announced on the 21st that it has selected the girl group LisiNe as the new model for its cider brand Narangde Cider.

Dong-A Otsuka announced on the 21st that it has selected the girl group Lissnne as the new model for its cider brand Narangd Cider. Photo by Dong-A Otsuka

Since its launch in 2010 as Korea’s first zero-calorie cider brand, Narangde Cider has maintained its brand identity by offering only zero-calorie products to this day.

Donga Otsuka explained that it focused on the similarities between LisiNe, which has consistently focused on authenticity over flamboyance, and Narangde Cider. The company stated that LisiNe’s image, built through steady engagement with the public, aligns well with the brand values pursued by Narangde Cider, and this was the key reason for the selection.

Jang Kyungjin, brand manager for Narangde Cider, said, “Through the selection of LisiNe as our new model, we expect that the group’s bright and comfortable image, combined with the brand identity of Narangde Cider, will broaden the emotional connection with consumers and further increase brand favorability.”

The new Narangde Cider commercial featuring LisiNe is scheduled to be released at the beginning of next month.

This content was produced with the assistance of AI translation services.