[New Release of the Day] "Still Crispy After an Hour"... Momstouch 'Godppasak Chicken'

Boneless options, including "Big Thigh Boneless," available starting on the 23rd

Lineup to expand with bone-in chicken from August 6

Momstouch announced on the 21st that it will launch a new menu item, 'Godppasak Chicken,' which maintains its crispy texture even after delivery.

'Godppasak Chicken' is a new menu item focused on maintaining a crispy texture even after delivery. According to Momstouch, the company researched consumer preferences at well-known chicken restaurants nationwide and developed a "Super Crunch Crumble" coating after eight months of testing to achieve this enhanced crispiness.

Godppasak Chicken will be launched as boneless options, including 'Big Thigh Boneless' and 'Wow Boneless,' starting from the 23rd, and the lineup will expand to include bone-in options starting August 6. Customers who purchase the chicken will receive one small pack of "Moms' Special Sauce."

To celebrate the launch of the new menu, Momstouch will run a special discount promotion until August 31. Customers can receive a 2,000 won discount when purchasing Godppasak Big Thigh Boneless or Wow Boneless. In addition, Momstouch will introduce two types of "Stress Crunch Set" (boneless and bone-in), which combine Godppasak Chicken, a burger, and a drink for a more complete meal. The Stress Crunch Boneless Set will be available from the 23rd, while the Bone-in Set will be launched on August 6.

To commemorate this product launch, Momstouch is operating an experiential pop-up store called "Godppasak Chicken Lab: In Search of the Lost Clue" for two days starting today at the Momstouch LAB Itaewon branch. Visitors who participate in missions can sample one piece of Godppasak Chicken, and have a chance to win a prize through a "Lucky Draw" event, where every participant is guaranteed to win.

A representative from Momstouch stated, "Godppasak Chicken is more than just crispy fried chicken; it is a menu item designed with the delivery environment in mind, as most customers enjoy chicken at home. We developed it to ensure customers can enjoy juicy and crispy fried chicken at home, comparable to eating at the restaurant. We continuously analyzed and improved the texture over time from the moment it is fried to after delivery, ultimately creating Momstouch's unique fried chicken that retains its crispiness for more than an hour after cooking."

This content was produced with the assistance of AI translation services.