Vivian Donates Funds and Supplies to Shinmangwon in Yangpyeong, Supporting Underprivileged Children

Vivian, a homegrown Korean underwear company, continued its community engagement activities by donating funds and daily necessities to support underprivileged children in having a healthy summer.

On July 20, Vivian visited the Shinmangwon childcare facility in Yangpyeong, Gyeonggi Province, to hold the "Summer of Love" event, where the company donated 20 million won in welfare funds and provided daily necessities, such as functional summer innerwear, according to an announcement on July 21.

Shinmangwon, established in 1952, is a child welfare facility that raises and supports children in need of social protection, helping them toward independence.

This event was held to continue the long-standing sponsorship activities with Shinmangwon. Vivian donated funds aimed at improving the living environment of children in welfare blind spots, and also provided tailored daily necessities to ensure they could spend the hot summer more healthily.

Singer Tae Jinah, who has consistently participated in Vivian's social contribution activities, also attended the event and delivered messages of encouragement to the children.

Tae Jinah said, "The children who do not lose their dreams and continue to grow despite difficult circumstances are truly admirable," adding, "I will always support the futures of these children and will continue to stay involved, offering unwavering interest and love."

Prior to this, on July 15 — the Chobok, the first of the three hottest days of summer according to the lunar calendar — Vivian also held a chicken-sharing event for the children at Shinmangwon. By providing the children with chicken, a meal they prefer over traditional wellness foods, Vivian created happy memories and demonstrated its commitment to activities in partnership with them.

Myeonghee Park, Director of Shinmangwon, said, "I am deeply grateful to Vivian for the steadfast support and encouragement the company has given our children over such a long period of time. Thanks to your warmhearted efforts, our children will be able to spend this summer in good health and high spirits."

Vivian's support for Shinmangwon goes beyond just donating goods; each year, the company continues diverse sharing events such as providing food trucks and volunteer work at the "Mangwon-i Festival," delivering gifts on Children's Day, hosting Christmas parties, and more, so the children can enjoy the seasons together.

In addition, Vivian has provided relief goods and donations on the front lines of responding to national crises and to marginalized communities in need of urgent social attention, going far beyond one-off events.

In practice, Vivian has taken proactive steps to address social issues: the company has supported childcare and maternity products to combat the low birth rate, provided large-scale sanitary pads during the "sanitary pad crisis" for low-income female adolescents, delivered tens of thousands of masks to correctional facilities such as prisons during the COVID-19 pandemic, and offered mask support for homeless individuals and residents in Seoul Station Plaza's makeshift shelters.

Whenever national disasters such as wildfires in the Donghae coastline or summer torrential rains have occurred, Vivian has delivered emergency relief supplies to affected areas nationwide, helping displaced people return to their daily lives.

Moreover, the company has steadily practiced sharing management, aiming to close welfare blind spots through free meal services at the Babfor Sharing Movement Headquarters and supporting vulnerable groups in cooperation with local governments and the Korean Red Cross.

Vivian plans to expand customized support for underprivileged groups and further strengthen its social contribution activities, continuing to grow together with the local community.

Youngsub Son, CEO of Vivian, stated, "I am even more grateful that we have been able to maintain a family-like relationship with the children of Shinmangwon for so long. With a sense of responsibility as Korea's leading homegrown brand, we will continue our win-win management by carefully supporting neighbors in welfare blind spots."

This sponsorship case demonstrates how Vivian's long-standing social contribution efforts continue to expand support for underprivileged children and partnership with the community.

This content was produced with the assistance of AI translation services.