Kwangdong Pharmaceutical announced on the 21st that it is launching the “Label Alba on a Different Level” campaign in collaboration with Albamon to encourage part-time workers, and is now recruiting participants.


Image related to Vita500X Albar Mon collaboration event. Kwangdong Pharmaceutical

Image related to Vita500X Albar Mon collaboration event. Kwangdong Pharmaceutical

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The company explained that the inspiration for this campaign came from consumer stories describing how Vita500 is often used as a means of comfort and encouragement at part-time job sites. Kwangdong Pharmaceutical plans to deliver messages of support through Vita500 to young people who are busy with their studies or job searching.


“Label Alba on a Different Level” will involve participants attaching Vita500 label stickers themselves. A total of five people will be selected, each receiving a daily wage of 1 million won. The Vita500 bottles with the special labels will then be distributed to part-time workers across various locations via influencers.


The online event “A Different Level of Support” will also run concurrently. Users can submit a message of encouragement for part-time workers containing up to 10 characters through the event page. Selected phrases will be featured on the product labels of the “Vita500 Albamon Edition.” Five winners will each receive a prize of 500,000 won, and 500 participants will be randomly chosen to receive one box of Vita500.


Applications to participate in the part-time opportunity and submissions for the support messages are open until August 2 via the official Albamon website and app. Detailed information about the campaign can be found on the official SNS channels of Kwangdong Pharmaceutical and Albamon.


A representative from Kwangdong Pharmaceutical said, “We hope this collaboration not only offers sincere comfort and empathy to young people, but also serves as an opportunity for everyone to send messages of encouragement to each other. We will continue to launch various campaigns using Vita500 to bring positive energy to everyday life.”



Meanwhile, earlier this year, Kwangdong Pharmaceutical unveiled a new label package for the Vita500 “Delivering the Heart” campaign. The new package features 45 different phrases across five themes, including encouragement, congratulations, and flirting. The recently launched “Congratulations Edition” 10-pack set includes a space inside the case for recipients to write their name.


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