Naver Launches Blogger Discovery Project, Featuring Nucksal as First Highlight
Supporting the Revitalization of the Blog Ecosystem
Naver announced on July 20 that it is launching the "Blogger Discovery Project: We Have Blogs," which introduces celebrities and leading bloggers in various fields.
"We Have Blogs" is a project that highlights celebrities who chronicle aspects of their everyday lives on their blogs that differ from their public personas, as well as bloggers who have developed in-depth content in areas such as food and economics.
Starting from July 20 and running for 12 weeks until October 11, Naver will select one celebrity each week to share the story behind how they began blogging, introduce their key content, and showcase characteristics that can only be experienced through their blog.
The first feature of the project is rapper Nucksal. In addition to his music and broadcasting career, Nucksal shares posts on his blog about his daily life and personal thoughts, interacting with approximately 63,000 followers.
Throughout the project period, Naver will hold an event for users who add the featured bloggers as their neighbors (followers). Naver will award 3,000 Naver Pay points to 2,000 winners who participate at least once, and 5,000 Naver Pay points to 800 users who participate three times or more, both selected through a draw.
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Han Jun, Naver's UGC Community Leader, said, "Through this project, we hope that dedicated bloggers can meet more users and that users will discover new blogs and interests."
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