[Today's New Release] Taste the Overseas Sensation 'Matcha and Lychee Makgeolli' in Korea

Jipyeong Brewery's "Jipyeong Matcha" and "Jipyeong Lychee"

Export-Only Products Now Officially Launched in Korea

Jipyeong Brewery is introducing its export-only makgeolli products, which have been gaining popularity in overseas markets, to the domestic market.

On July 20, Jipyeong Brewery announced the official launch of 'Jipyeong Matcha' and 'Jipyeong Lychee' in Korea. Jipyeong Matcha is a product that combines the bittersweet flavor of Boseong matcha with the subtle sweetness of makgeolli. Inspired by matcha lattes, which are popular in the global beverage market, it features a smooth texture and a refined mouthfeel that have been well received by overseas consumers. Jipyeong Lychee delivers the unique refreshing and sweet aroma of tropical lychee fruit, adding an exotic character while preserving the authentic texture of makgeolli.

The newly introduced Jipyeong Matcha and Jipyeong Lychee are 'flavored makgeolli' with a smooth texture, relatively low alcohol content, and versatile food pairing potential. Both products were launched last April targeting major export markets including the United States, Japan, and Southeast Asia. In line with the domestic trend toward milder alcoholic beverages, both have been designed with an alcohol content of 5.6 percent.

Jipyeong Brewery continues to strengthen its global market strategy, exporting its products to more than 20 countries including the United States, Japan, and those in Southeast Asia.

This content was produced with the assistance of AI translation services.