[Today's New Product] Refreshingly Sweet Non-Alcoholic Summer Beverage... "Hite Zero 0.00 Lemon & Yuzu"

Refreshing lemon, sweet yuzu, and crisp taste
Enhanced flavor line-up following pomelo launch
Zero alcohol, zero calories, zero sugar

HiteJinro Beverage announced on July 20 that it is launching a new non-alcoholic beverage, "Hite Zero 0.00 Lemon & Yuzu," specifically targeting the summer season.

HiteJinro Beverage CI.

The new product adds the refreshing citrus flavors of tangy lemon and sweet yuzu to the crisp taste of the existing Hite Zero 0.00. Following last February's release of "Hite Zero 0.00 Pomelo Flavor," the company has expanded its line-up of fruit-flavored beverages. According to the company, this drink is ideal for quenching thirst on hot days, refreshing the palate after a meal, or enjoying during the afternoon for a light pick-me-up thanks to its bright acidity.

Hite Jinro Beverage 'Hite Zero 0.00 Lemon & Yuzu'. Provided by Hite Jinro Beverage

Additionally, building on the "All-free" concept that Hite Zero 0.00 has consistently promoted, the new beverage contains zero alcohol, zero calories, and zero sugar. The product is available through the Jinro Tonic Mall, Naver Smart Store, as well as other major online and offline channels.

A HiteJinro Beverage representative stated, "Non-alcoholic beverages are evolving beyond simple alcohol substitutes to drinks chosen based on flavor and occasion, leading to more segmented consumer preferences. Moving forward, we will continue to introduce products tailored to consumer tastes, broadening the criteria and experience of non-alcoholic beverage consumption."

This content was produced with the assistance of AI translation services.