Expanded to 51 Works Starting July 20
A Collection Spanning from the Renaissance to Romanticism

Samsung Electronics is expanding its partnership with the Louvre Museum in Paris, France, aiming to strengthen its world-class art content offering through its exclusive art subscription service for TVs.

Lifestyle image of Leonardo da Vinci's Mona Lisa revealed through the Samsung Art Store Louvre Museum Collection. Samsung Electronics

Lifestyle image of Leonardo da Vinci's Mona Lisa revealed through the Samsung Art Store Louvre Museum Collection. Samsung Electronics

View original image

Starting on July 20, Samsung Electronics will introduce 34 new artworks from the Louvre Museum's collection in Paris through its TV-exclusive art subscription service, the "Samsung Art Store." This project was initiated to allow customers to enjoy renowned masterpieces from around the world without restrictions of time or place.


With this content expansion, the Louvre collection at the Samsung Art Store has increased significantly from 17 to 51 works. The newly released pieces represent masterpieces that embody the philosophical trends and artistic movements from the Renaissance to Neoclassicism and Romanticism.


In particular, works of high artistic value, such as Dominique Papety's "Greek Women at the Fountain," which exemplifies the essence of French Neoclassicism and academic painting, and Nicolas Poussin's "Orpheus and Eurydice," have been newly added to the collection.


Masterpieces that were already available at the Samsung Art Store—such as Leonardo da Vinci’s "Mona Lisa" from the Louvre Museum, Eugene Delacroix’s "Liberty Leading the People," Paolo Veronese’s "The Wedding Feast at Cana," and Jean-Auguste-Dominique Ingres’s "La Grande Odalisque"—can still be enjoyed.


By expanding this collaboration with the Louvre Museum, Samsung Electronics has further strengthened its global partnership portfolio with major cultural and art institutions, including the Metropolitan Museum of Art, the Museum of Modern Art (MoMA) in New York, and the Musée d'Orsay.


Guillaume Rault, Vice President of Samsung Electronics France, said, "The Louvre Museum symbolizes the pinnacle of French art and cultural heritage," and

"We are honored to present the world’s greatest masterpieces to millions of households worldwide, breaking down the physical boundaries of the museum through Samsung Art TV."


The Samsung Art Store is an art subscription service exclusive to Samsung TVs, providing more than 5,000 carefully selected masterpieces from leading museums and artists worldwide in 4K high definition, thereby contributing to making art viewing a part of everyday life.



The service is available on the 2026 lineup of Samsung Art TVs, including the newly added organic light-emitting diode (OLED) SH95 model, The Frame, The Frame Pro, Micro RGB (Red·Green·Blue), and Neo Quantum Dot Light Emitting Diode (QLED) models.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.

Today’s Briefing