Lotte GRS Opens New Food Court at National Museum of Korea... Expanding Concessions Business

‘Hansikmigan’ Opens on First Floor of West Exhibition Hall
Approximately 276 Pyeong and 310 Seats
Five Specialized Sections Including Korean, Chinese, and Western Cuisine
Incorporates Traditional Colors and Tableware
Targeting All Generations Including International Tourists

On July 20, Lotte GRS announced that it has opened its new food court, 'Hansikmigan,' at the National Museum of Korea, as part of efforts to strengthen its competitiveness in the concessions business.

Located on the first floor of the West Exhibition Hall of the National Museum of Korea, Hansikmigan is a large-scale dining space covering approximately 912 square meters (about 276 pyeong), with 310 seats. The food court features five specialized sections: ▲ Street Food (tteokbokki, gimbap, etc.), ▲ Soup Section (traditional Korean soups and stews), ▲ International Section (Chinese, Western cuisine, etc.), ▲ Bibim Section (bibimbap, rice bowls, etc.), and ▲ Chicken Section.

Lotte GRS opened the food court 'Hansikmigan' at the National Museum of Korea. Provided by Lotte GRS

Given the unique setting of the museum, the food court incorporates traditional Korean colors, such as the green of celadon pottery and the red of dancheong, while tableware such as brassware and bamboo trays is also used to reflect the elegance of traditional food culture. In addition, products from the National Museum’s museum shop are displayed to showcase Korea’s traditional beauty to international visitors and offer domestic guests a refined culinary experience.

Lotte GRS plans to further enhance its image as a food service company that promotes Korean cuisine by opening a food court not in traditional concession locations such as historical sites or airports, but within a cultural complex. The company also aims to secure stable sales by leveraging the high visitor traffic of the museum.

Lotte GRS’s concessions business revenue has grown by approximately 133% over the past five years. As of May this year, it has achieved around 60% cumulative year-on-year growth. Additionally, sales at the 16 'Plating' food court locations operated by Lotte GRS increased by about 56% year-on-year in the first quarter of this year.

A representative from Lotte GRS stated, "We will continue to develop differentiated concession models tailored to various commercial districts to steadily strengthen our growth engine."

This content was produced with the assistance of AI translation services.