[Today's New Arrival] "McGregor Black Beer" Crafted by a Martial Arts Champion

Premium Stout by MMA Star Conor McGregor

Exclusive Launch of "Forged Irish Stout" in Korea

On July 20, CU announced that it will exclusively launch "Forged Irish Stout," a premium black beer crafted by world-renowned mixed martial artist Conor McGregor, in Korea.

CU is strengthening its alcoholic beverage competitiveness by continuously expanding collaborations with a range of celebrities, including a highball co-created with G-Dragon, Kiso Mac by global cultural celebrity Eva Chow, beer launched in partnership with YouTuber Matsuda, and a collaboration wine with the girl band QWER.

Exclusive Launch of CU McGregor Stout Beer. CU

The new product, Forged Irish Stout (440ml, ALC 4.2%), is a premium stout launched by Conor McGregor under his own name. The product is an authentic Irish dry stout produced in Dublin, Ireland, characterized by a deep roasted flavor reminiscent of chocolate and coffee, a smooth and creamy texture, and a rich malt profile that are well-balanced. The package highlights the brand identity with design elements symbolizing Ireland, such as Conor McGregor's signature, Celtic patterns, and a blacksmith motif.

This product will be available in limited quantities. Pre-orders are open until August 11 through "CU BAR," an alcoholic beverage pre-order service available on Pocket CU, Baedal Minjok, and Daily Shot. The retail price is 23,900 won for a set of four cans. Customers will be able to pick up their orders from designated CU stores starting September 3. Afterward, a limited quantity will also be sequentially released at offline stores beginning in early September.

To celebrate this exclusive launch, CU is also holding a sweepstakes event for pre-order customers. Prizes include a uniform autographed by Conor McGregor (1 winner), backpacks (6 winners), T-shirts (6 winners), and lanyards (200 winners), distributed through a drawing.

Hwang Cheoljung, liquor team MD at BGF Retail, said, "Recently, consumers in the alcoholic beverage market are increasingly seeking experiences that combine a brand’s story and content with taste. Moving forward, CU will continue to introduce differentiated alcoholic beverages in collaboration with celebrities and IPs from music, sports, and entertainment, providing customers with new experiences in alcoholic drinks."

This content was produced with the assistance of AI translation services.