BTS Draws 717,000 Fans on European Tour... President Macron and First Lady Attend
Sold Out: 10 Shows in 5 European Cities
On the 17th and 18th (local time), BTS took the stage for their world tour 'Arirang' at Stade de France in Paris, France. Photo by Big Hit Music
View original imageThe group BTS has wrapped up their European tour, attracting a total of 717,000 fans, with their final concert in Paris, France, drawing 92,000 people per show. French President Emmanuel Macron and his wife also visited the venue in person to enjoy the performance. This marks BTS's first appearance at Stade de France in seven years and one month, since June 2019.
BTS held their world tour 'Arirang' concerts at Stade de France in Paris on the 17th and 18th (local time). This stadium, which has a seating capacity of 80,000, saw 92,000 attendees per concert, including floor seats. This is the highest single-concert attendance BTS has ever achieved.
During the concerts, the members performed tracks from their fifth studio album 'Arirang,' as well as signature songs such as 'Dynamite,' 'Butter,' and 'IDOL.' Member Jin said, "I'm happy to be back together on the beautiful streets where I participated as a torchbearer for the 2024 Paris Olympics."
At the concert on the 17th, President Macron and his wife Brigitte Macron attended. The couple was seen holding BTS light sticks and watching the concert, a moment captured on the large screen in the stadium. Immediately after the show, President Macron posted a self-recorded video and finger-heart emoji on his social media, writing, "Welcome to Paris."
This European tour consisted of 10 concerts across five cities: Madrid in Spain, Brussels in Belgium, London in the UK, Munich in Germany, and Paris in France. BTS became the first Korean act to perform at King Baudouin Stadium in Brussels and Allianz Arena in Munich. In London, at Tottenham Hotspur Stadium, they set the record for their highest audience per concert in their history.
On the 17th and 18th (local time), BTS performed on the stage of the world tour 'Arirang' at Stade de France in Paris, France. Provided by Big Hit Music
View original imageThe concerts also had a direct impact on the local economy. According to global real estate and hotel data company CoStar, hotel occupancy rates in Madrid reached 89.5% on June 26th and 27th, when the concert was held, resulting in record-high revenue. In London, a citywide festival titled 'BTS THE CITY ARIRANG - LONDON' was held, utilizing key landmarks such as the London Eye, Thames River, and the British Museum.
International media outlets also devoted significant coverage to BTS's achievements. French newspaper Le Monde described BTS as “the group that propelled K-pop to the top of the global music industry.” German outlet Welt evaluated them as “one of the most successful pop groups of our time and an example of transcending the western-centric cultural flow.”
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On the morning of July 20, BTS performed as joint headliners alongside Madonna, Shakira, and Justin Bieber at the halftime show of the 2026 FIFA World Cup final at New Jersey Stadium in New York, USA. This marked the first-ever halftime show at a World Cup final. After the conclusion of the World Cup schedule, BTS plans to continue their North American tour, including stops in Canada and the United States.
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