"Winning Global Palates"… Lotte Hotel Kimchi Now Available at Lotte Duty Free in Gimpo and Incheon Airports

Strengthening Global Brand Competitiveness
Seven Varieties Including Mini Kimchi and Container Types

Lotte Hotel & Resort announced on July 20 that 'Lotte Hotel Kimchi' will be available at the Lotte Duty Free stores located in Gimpo Airport and Incheon Airport.

This entry into duty free stores is interpreted as a strategy to expand its global sales network by leveraging the distribution channels of its affiliated companies. Building on the success of its first international pop-up store held in Tokyo earlier this month, the company aims to further increase its brand awareness among foreign tourists through airport duty free channels, which have high exposure to international travelers.

The product lineup has been designed with travelers' portability and convenience in mind, and consists of a total of seven types: two bundle-pack Mini Kimchi varieties (80g, 10 packs each: Seasoned Kimchi, Stir-fried Kimchi), four container types (650g: Seasoned Kimchi, White Kimchi, Young Radish Kimchi, Diced Radish Kimchi), and a pouch-type Napa Cabbage Kimchi (1.2kg).

Mini kimchi (mat kimchi) from Lotte Hotel. Lotte Hotel & Resorts

Lotte Hotel Kimchi was developed based on the expertise and recipes from 'Mugunghwa', the Korean restaurant at Lotte Hotel Seoul with over 40 years of tradition, and uses carefully selected Korean agricultural products, including napa cabbage and red pepper powder. A key feature is its rich, savory taste, achieved by adding premium salted shrimp to a broth simmered from dried pollack, shrimp, shiitake mushrooms, and kelp.

The seven types of Lotte Hotel Kimchi will be available at the Lotte Duty Free store near Gate 35 on the 3rd floor of Gimpo Airport's international terminal, and the product is scheduled to be additionally launched at the Terminal 2 Lotte Duty Free store in Incheon International Airport in August.

A representative from Lotte Hotel & Resort stated, "Following the Tokyo pop-up store in Japan, we are gradually expanding our touchpoints with global customers by entering domestic airport duty free channels as well," and added, "We will continue our efforts to promote the value of premium kimchi worldwide, leveraging Lotte Hotel's culinary expertise."

This content was produced with the assistance of AI translation services.