Hyundai Motor Group Unveils "The Moving Room" Featuring a Special Journey with the PV5 WAV
A Family Trip After 23 Years, Made Possible by the PBV
Hyundai Motor Group released the video "The Moving Room" on July 19, telling the story of a family's first trip together in 23 years with Kia's "PV5 WAV." The video features Onyu Kim, who has lived with a respiratory assist device, embarking on a journey with her family thanks to the support of Kia's flagship CSR initiative, "Chorok Travel."
The Kia PV5 is the first dedicated Purpose Built Vehicle (PBV) from the company, designed with flexibility so that its structure and functions can be customized for a variety of purposes, including medical services, logistics, and leisure.
In particular, the WAV model is a special edition tailored for mobility-challenged users, with its conceptualization from the planning stage focused on ensuring a comfortable boarding and travel experience for wheelchair users. This demonstrates in detail the user-centered spatial value PBVs aim to offer.
The vehicle was designed so that wheelchair users can board and disembark through the side door, rather than the rear cargo space. This not only enhances mobility convenience, but also enables wheelchair users and their companions to share a more natural and equal riding experience.
The vehicle is intentionally friendly for all users, including wheelchair users, family members, caregivers, and drivers. Features such as the wheelchair belt restraint system and a 6:4 cushion tip-up seat function—where the right seat folds up to make room for a wheelchair passenger and the companion can sit beside them in the left seat—create a shared spatial experience that reflects thoughtful consideration for both mobility-challenged passengers and their companions.
Additionally, the built-in V2L (Vehicle to Load) function allows users to operate powered medical devices, such as an oxygen concentrator, while on the move.
The video is based on the true story of Mr. Kim, who has lived in a hospital with a respiratory assist device for 23 years. For Kim, the familiar view outside the hospital room window made up most of her daily life. In the video, she shares her wish: "I hope this entire room could move."
The storyline follows Kim, accompanied by Kia's Chorok Travel and medical staff, as she sets out on a family journey for the first time in 23 years. Encountering the sea after more than two decades, she says, "Being able to travel like this gives me more courage and makes me want to go further and see more."
This project was produced in collaboration with Kia's flagship CSR initiative, Chorok Travel, which has supported approximately 110,000 mobility-challenged individuals since 2012. Kia's Chorok Travel is a social contribution program that provides free rental of specially modified vehicles to improve mobility and travel convenience for the transportation disadvantaged. A total of 30 vehicles—including the PV5 WAV, PV5 Passenger, and Carnival—are operated nationwide for mobility-challenged individuals, and reservations can be made through the Chorok Travel website. With the PV5, an oxygen concentrator can also be rented along with the vehicle.
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A Hyundai Motor Group representative said, "This video shows what PBVs and mobility technology can mean to those with limited mobility," adding, "We will continue to deliver on the value of 'mobility for all,' so that more people can move freely and connect with a wider world."
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