LG Electronics to Supply Home Appliance Subscription Services, Including Refrigerators and Stylers, to Apgujeong Reconstruction Complex

Subscription Services for Over 7,000 Union Households Planned
5 to 7 Appliance Options by Zone, Five Years of Post-Move-In Care
Ultra-Premium SKS Built-In Appliances to Be Provided in Penthouse Units

LG Electronics is accelerating its push into the B2B residential market by introducing home appliance subscription services in partnership with Hyundai Engineering & Construction at the new apartment complexes to be built through the Apgujeong reconstruction project in Seoul.

Through this collaboration, LG Electronics announced on July 19 that approximately 7,000 union member households in Apgujeong reconstruction zones 2, 3, and 5 will be able to choose a customized subscription model that combines premium built-in appliances and professional care services when they move into the new apartments. Residents who opt for the subscription will enjoy the convenience of the latest home appliances along with meticulous expert maintenance, allowing them to experience a more comfortable daily life.

Depending on the zone, each household will be offered a selection of 5 to 7 appliance lineup options, including refrigerator, washing machine, dryer, Styler, and dishwasher. Notably, for penthouse units in zones 3 and 5, carefully selected ultra-premium brands such as SKS and LG Signature will be installed to further elevate the quality of these high-end living spaces.

LG Electronics is partnering with Hyundai Construction to provide home appliance subscription services in the apartment reconstruction complex in Apgujeong, Seoul, applying ultra-premium brand products such as 'SKS' and 'LG Signature' to the penthouse. Subscribers receive regular visits from care experts who perform services such as product disassembly cleaning and performance inspections. LG Electronics.

For households choosing the subscription model, a professional manager will provide thorough care services, including appliance disassembly cleaning and performance inspections, for five years after moving in. Even after the complementary service period ends, residents can maintain their appliances in optimal condition by signing up for an additional care membership.

Recently, in the construction market, the importance of home appliance options that enhance the value of residential spaces has been steadily increasing. LG Electronics' subscription model, which offers both premium appliances and professional care services, has emerged as an attractive choice to lead the B2B construction market.

Through these customized subscription services, LG Electronics is not only elevating the in-unit residential experience, but is also driving the expansion of its B2B ecosystem across entire apartment complexes by introducing the 'AI Home' as another major pillar.

LG Electronics recently signed a business agreement with a domestic construction company to jointly develop the next-generation AI Home, leveraging the AI Home hub 'ThinQ ON'. The plan is to seamlessly integrate control of in-unit appliances and IoT devices, as well as apartment infrastructure such as elevator calls and community reservations, into a single system.

In addition, as of the first half of this year, the 'Our Complex Connect' service—a feature specialized for apartment complexes and provided via the ThinQ app—has been adopted by over 300,000 households. By linking ThinQ ON with the app, residents can easily control in-unit devices and access communal facilities with simple voice commands, maximizing residential convenience.

Jaesung Park, Head of the Korea B2B Group at LG Electronics, stated, "We will successfully establish a subscription solution optimized for apartment living environments to provide customers with daily convenience and secure new growth momentum in the B2B market."

This content was produced with the assistance of AI translation services.