Experience the Genesis 'GV60 Magma' Firsthand... Special Exhibition in Hanam

GMR-001 Hypercar and GV60 Magma on Display

Genesis announced on July 19 that it will host the 'Genesis Magma X GMR' special exhibition at Genesis Studio Hanam through August 17. With a range of immersive displays and experiential content embodying the brand's identity, Genesis aims to deliver a uniquely luxurious and high-performance brand experience.

Genesis 'GMR-001 Hypercar' design model.

At this exhibition, the Genesis Magma Racing Zone is centered on the display of the 'GMR-001 Hypercar' design model, offering an in-depth look at Genesis' design philosophy and its motorsports spirit of challenge.

The GMR-001 Hypercar design model is a full-scale replica of the GMR team's World Endurance Championship (WEC) racing car. Its front features a magma orange color that gradually transitions to deeper shades of red toward the rear, visually expressing an explosive energy and intensifying sense of speed.

Aerodynamic form and powerful volumes are achieved based on Genesis' signature two-line design, which flows seamlessly from the front to the side profile, making the Genesis brand identity recognizable from every angle.

Visitors can also experience the excitement and dynamic energy of motorsports firsthand through features such as the 'GMR-001 Simulator' for hypercar simulation racing, a 'WEC and GMR Introduction Section' showcasing endurance racing and the GMR team, and the 'GMR Pit Wall,' where visitors can watch key WEC race scenes while listening to the team's live radio communications.

The Genesis Magma Zone features the brand's first luxury high-performance model, the GV60 Magma. Launched in January, the GV60 Magma boasts the most powerful performance among all Genesis electrified models to date and is equipped with a range of Magma-exclusive features, offering drivers a distinctly differentiated driving experience.

During the special exhibition, Genesis will offer a GV60 Magma test drive program that includes iconic local destinations such as Namhansanseong Fortress, giving customers a direct opportunity to experience the vehicle's high-performance driving technology and product value. The program is open to customers aged 26 and older and can be booked in advance through the Genesis official website.

GV60 Magma Track Taxi. Genesis

Genesis GV60 Magma Track Taxi. Genesis

Executive Vice President Lee Si-hyeok, Head of Genesis Business Division, said, "We thank all the fans for their attention and support for the debut season of the Genesis Magma Racing Team. Through motorsport, we are showcasing our brand's spirit of challenge and preparing a variety of programs so that customers worldwide can directly experience Genesis' distinctive driving and brand philosophy. We look forward to deeper engagement with customers around the world."

Meanwhile, starting in 2024, Genesis will introduce the GV60 Magma to the 'Genesis Track Taxi Nordschleife' program, which currently operates G70 vehicles at Germany's Nürburgring. The GV60 Magma features an exterior design inspired by the special Le Mans 24 Hours livery of the Genesis Magma Racing Team. The word 'Magma' is inscribed in Hangul on the roof, emphasizing the brand identity's connection to Korean sensibilities.

This content was produced with the assistance of AI translation services.