990 Won per Can... Seven Eleven Launches Ultra-Low-Priced Alcoholic Beverage

Seven Eleven Launches the Third in the "Thousand-Won Series"
"Thousand-Won Series" Exceeds 4.5 Million Cans in Cumulative Sales
Crafted with Advanced Brewing Technology from Damm, Spain's Largest Brewery

Seven Eleven, a convenience store chain operated by Korea Seven, announced on July 19 that it has launched "Hoster Premium," a sparkling beer produced by the Spanish brewery Damm.

"Hoster Premium" is characterized by its subtle hop aroma and refreshing carbonation. The product offers a drinkability close to that of traditional beer, a smooth finish as it goes down, and a pleasantly bitter aftertaste. It is recommended as an ideal choice for outdoor activities during the summer or to pair with home-cooked meals.

An employee is introducing 'Hoster Premium,' a sparkling beer produced by the Spanish brewery Damm. Provided by Korea Seven.

The price for a six-can bundle is 5,940 won, making it approximately 990 won per can. Seven Eleven plans to sequentially sell a total of 1.4 million cans across four rounds through the fourth quarter of this year.

Seven Eleven's "Thousand-Won Series," first launched in 2024, has surpassed cumulative sales of 4.5 million cans to date. The first product, "Virgi Mister," and the second, "Praga Fresh," have been praised for their reasonable price and clean taste, earning a reputation as leading value-for-money beers in the convenience store sector.

The response from younger consumers has also been positive. According to Seven Eleven, the proportion of customers in their 20s purchasing the "Thousand-Won Series" was 10 percentage points higher compared to general beer products. Among those in their 20s, female customers outnumbered males, while in age groups 30 and above, male buyers were more prevalent.

To coincide with the summer peak season, Seven Eleven is also running a canned beer discount event through the end of this month. The promotion covers a total of 31 bundle products, including a dozen 500ml bundle items such as Cass, Terra, Budweiser, Hoegaarden, and Kozel Dark, sold at 8,800 won per bundle.

This content was produced with the assistance of AI translation services.