Active Discussions on Measures for Regional Economic Recovery in Busan, Ulsan, and Gyeongnam

BNK Kyongnam Bank, under the group's strategic direction of "The development of the regional economy is BNK's growth," has set "Run to Value-up" as its slogan for the second half of the year, taking the lead in supporting regional economic recovery.


BNK Kyongnam Bank held the "2026 Second Half Management Strategy Meeting" at Lotte Hotel & Resort Gimhae.

Management Strategy Meeting.

Management Strategy Meeting.

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The management strategy meeting, held on the 16th, was attended by about 350 people, including President Kim Taehan, executives, department heads from headquarters, and branch managers, who shared ideas under the theme of "Run to Value-up" on how to realize a leap in the regional economy and enhance BNK’s value together.


Notably, this meeting served as an execution platform to discuss practical measures for revitalizing the Busan-Ulsan-Gyeongnam (BUK) economy, in line with BNK Financial Group’s strategic direction for the second half of 2026. In attendance were BNK Financial Group Chairman Bin Daein and Gimhae Mayor Jeong Youngdoo, further adding significance to the event.


Through the management strategy meeting, BNK Kyongnam Bank discussed key goals and strategic directions for the second half of the year, aiming to connect the growth of the regional economy directly to BNK Kyongnam Bank’s value-up and to channel the bank’s financial capabilities back into driving another leap in the local economy.


Accordingly, BNK Kyongnam Bank plans to set and implement its strategic direction in alignment with the group’s management focus on △ industrial finance △ strengthening the capital market △ advancing business management △ AI and digital innovation, as well as △ becoming a regional financial partner △ expanding into comprehensive financial services △ enhancing external expansion stability △ seizing future new business opportunities.


In particular, the bank will shift away from a focus on lending toward supporting the industrial ecosystem and will play a leading role as a regional financial partner by actively participating in the region’s core industries—such as defense, shipbuilding, aerospace, and nuclear power—as well as key local infrastructure, specialized regional industries, and the cultivation of future new industries.


Moreover, BNK Kyongnam Bank will further develop implementation tasks so that financial support for the region’s core industries, as well as small and medium-sized businesses, small merchants, and innovative companies, can translate into real performance outcomes.


Meeting participants, who received the management strategy briefing, attended a special lecture by Mayor Jeong Youngdoo on the future growth direction of the regional economy in Gimhae and the broader BUK area, and on the role of regional financial services.


Afterward, Mayor Jeong Youngdoo, President Kim Taehan, and the attending staff took part in a card ceremony featuring the slogan "BNK is with you for the leap of the regional economy," uniting the entire organization’s resolve for regional economic recovery.


In his CEO message, President Kim Taehan stated, "This management strategy meeting is a meaningful opportunity for BNK Kyongnam Bank to redefine its role as a responsible financial partner in the Busan, Ulsan, and Gyeongnam regions. The development of the regional economy directly translates into the growth of BNK Kyongnam Bank and BNK Financial Group. We must focus our capabilities on strengthening the core financial role of supporting the growth of local industries and enterprises."


He added, "Our foundational clients and regional companies are partners running toward the same goals. Let’s expand our core client base and keep pace with regional companies for mutual growth by acting quickly and decisively."



Meanwhile, the 2026 Second Half Management Strategy Meeting also included the first half performance evaluation awards, internal control training, and group-specific thematic discussions.


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