Musinsa to Hold 'Mid-Year Settlement Big Sale' Both Online and Offline

First-Ever Offline Exclusive "Summer Season Off Sale" Kicks Off
Expanding Synergy Across Online and Offline Channels

On July 18, Musinsa announced that it will be holding its largest mid-year settlement event both offline and online. Timed to coincide with the conclusion of the summer season, the event offers specially curated brands at each offline store and uniquely differentiated discounts at the online store, running across all channels both online and offline.

At offline Musinsa Stores, the “Summer Season Off Sale” will take place until August 3. Across 16 Musinsa Stores nationwide, summer styling items will be available at reasonable prices, and pop-up events will be held at Musinsa Kicks Hongdae, Seongsu, and Musinsa Run Seoulsup as focal points.

Musinsa Mid-Year Closing Big Sale. Musinsa

In particular, special zoning by discount rate has been introduced to enhance shopping convenience and engagement for in-store visitors. Additionally, customers who make purchases of KRW 50,000 or more will receive an exclusive “Offline Jangbakuni Coupon,” which offers up to an extra 13% off (maximum KRW 20,000 discount).

At the same time, the “Brand Focusing Zone” will be operated in a relay format over different periods, presenting brands with additional offline discounts. Popular brands such as Badblood, The Coldest Moment, Khaki Point, Hug Your Skin, and AIEE will be offered at more than 50% off, with free gifts available on a first-come, first-served basis.

Through July 29, an “Archive Sale” with discounts of up to 80% will be simultaneously held, featuring differentiated brand lineups at each store location. Brand archives will be revealed at key stores nationwide, including ‘Skellyweck’ at Musinsa Megastore Seongsu, ‘Rock Cake’ at Musinsa Store Seongsu, and ‘Slowacid’ at Musinsa Store Hongdae, as well as at locations in Gangnam, Yeongdeungpo, Myeongdong, Suwon, and more.

At the Musinsa online store, shopping benefits will continue from the “Mid-Year Settlement Big Sale” event, which runs from July 20 to July 30. As the final mid-year settlement event, it will offer highly competitive prices and seasonally curated collections that comprehensively capture this year’s fashion trends.

Notably, “Settlement Signature Special Price”—a selection of the best-performing items of the first half of the year—and “Brand Week,” which provides coupons for up to 30% off, deserve special attention. In addition, various special promotions will be available, including half-price recommendations for seasonal T-shirts, free delivery on selected vacation items, and a clearance sale featuring items discounted by more than 50%.

There will also be customer participation events to add excitement to online shopping. The “Open Run Lottery,” held twice daily at 11 a.m. and 8 p.m., will give shoppers a chance to win up to 80% off coupons and Musinsa Money. An “Encore Raffle” will also give customers another opportunity to purchase the most popular items from the first half of the year.

A Musinsa representative said, “This event is a final settlement for the first half of the year, timed to wrap up the summer season, and features exclusive zoning and limited gifts found only at offline stores across the country. With expanded curations and events online for maximum synergy, we hope customers enjoy the latest summer fashion trends through diverse benefits we’ve prepared online and offline alike.”

This content was produced with the assistance of AI translation services.