Distribution Network for "K-Heritage" Cultural Products to Expand

Pilot Launch at Museums and Art Galleries Nationwide
Operation Runs from August to November

Johannee Cho, President of the Korean Museum Association (left), and Guiyoung Lee, President of the National Heritage Promotion Agency.

The National Heritage Promotion Agency and the Korean Museum Association signed a business agreement on the 15th at Korea House to expand the distribution network for "K-Heritage" cultural products. They will work to broaden sales channels for cultural products and strengthen collaboration among museums and art galleries.

The Korean Museum Association will select more than three pilot institutions and run a trial operation from next month through November. President Johani stated, "We will improve product distribution conditions and increase mutual cooperation."

Guiyoung Lee, Director of the National Heritage Promotion Agency, said, "K-Heritage products will become more accessible to the public at museums and art galleries nationwide."

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