SAMG Entertainment Teams Up with Nexon's 'KartRider Rush Plus' to Expand Global Fandom for 'Catch! Tinyping'

SAMG Entertainment, a global intellectual property (IP) content company, announced on July 16 that it will expand its global fandom through a collaboration between its flagship animation IP, "Princess Catch! Tinyping," and Nexon's mobile racing game, "KartRider Rush Plus."

This collaboration will be rolled out in global markets excluding Japan and mainland China, and will be available in four languages: Korean, English, Traditional Chinese, and Thai.

"Princess Catch! Tinyping" is the latest season of SAMG Entertainment's flagship IP, the "Catch! Tinyping" series. Featuring new Princess Tinyping characters and an expanded universe, it has been steadily growing its fan base both domestically and internationally. The unique aspect of season 6 is its enhanced storyline and visuals.

Through this partnership, SAMG Entertainment aims to further expand the scope of its IP by combining character IP with gaming content. "Catch! Tinyping" has expanded into various business sectors—including toys, licensing, and content—leveraging its strong brand awareness not only in Korea but also across Asia. The company explained that this collaboration is part of a strategy to allow global users to naturally experience the Tinyping universe through gaming.

The game will feature a total of 33 collaborative content items, including the Hatchuping Speed Kart, Fancy Heart character, and Dianaping Flying Pet. Key characters and visual concepts from season 6 have been applied to in-game items to enhance user immersion.

In addition, until August 19, participants can acquire a variety of collaboration items through login and ranking event promotions. Gallery sharing event participants will be eligible for a lottery to win Google gift codes and Tinyping merchandise, and special content such as Hatchuping profile images and collaboration-exclusive wallpapers will be released through a linked YouTube channel promotion.

A SAMG Entertainment representative said, "This collaboration is a strategic initiative to enable users to experience the charm and universe of Tinyping on the gaming platform in a more immersive way, while simultaneously expanding our touchpoints with users." The representative added, "We will continue to broaden opportunities for SAMG Entertainment IPs to engage with fans and provide new content experiences through collaborations with different platforms and industries."

SAMG Entertainment plans to strengthen its content competitiveness by expanding "Princess Catch! Tinyping"'s global fan base through game collaboration with Nexon and by widening the scope of IP usage across various platforms.

This content was produced with the assistance of AI translation services.