'Terra Zero' Bottle Product Sells Out Initial 900,000 Bottles... HiteJinro Begins Urgent Additional Production

Initial Batch Sold Out in 10 Days After Launch
Distinctive 100% Non-Alcoholic, Zero-Calorie Bottled Product
Available for Order at Dining and Hospitality Venues

On July 16, HiteJinro announced that all 900,000 bottles from the initial production run of its newly launched 'Terra Zero' bottled product, released on June 30, were sold out within ten days.

This follows strong sales of the Terra Zero canned product, which reached a cumulative 4 million cans sold just 100 days after release. HiteJinro has initiated urgent additional production to ensure smooth product supply.

Terra Zero is a 100% non-alcoholic product with absolutely no alcohol content. It uses a 'Real Zero' design, eliminating all calories, sugars, and sweeteners, and employs pure Australian malt concentrate to preserve the authentic flavor of beer. The product also offers strong carbonation for a refreshing drinking experience that pairs well with food.

Two types of HiteJinro's "Terra Zero" bottled products. Provided by HiteJinro

The new product is offered in the same bottle shape as traditional beer, allowing it to be ordered at restaurants and bars. With two size choices, 330ml and 500ml, the lineup has been expanded to accommodate different types of dining businesses and consumption scenarios.

A HiteJinro representative stated, "The continued positive response from both can and bottle products has confirmed the growth potential of Terra Zero and the expanding prospects of the non-alcoholic market. Through urgent additional production, we will stabilize supply as soon as possible and continue to strengthen our product lineup and competitiveness across all channels, aiming to make Terra Zero the leading brand in Korea's non-alcoholic market."

This content was produced with the assistance of AI translation services.