"Delivery Available Early Morning and Sundays"... Naver Shopping Launches 'N Delivery FBN'

Introduction of a New Logistics Solution

On July 16, Naver announced the launch of the open beta service for “N Delivery by Naver (Fulfillment by Naver, hereafter N Delivery FBN).” N Delivery FBN is a new fulfillment solution designed to reduce operational and management burdens for sellers of N Delivery fulfillment, while offering customers a wider selection of products delivered through N Delivery.

When sellers use N Delivery FBN, Naver supports the complex fulfillment operations after the products are warehoused at the logistics center, including inventory management, exchanges and returns, and customer service. The actual product storage, shipment, and delivery are managed by an NFA-affiliated logistics provider. Sellers can conveniently use fulfillment services through Naver without having to sign separate contracts with logistics companies or integrate with other systems. In addition, they can access inventory, shipping, and return information in one place. This allows sellers to further lower logistics operation costs and reduce management burdens, making it easier for small-scale sellers with limited information or experience to utilize fulfillment services.

Naver headquarters building. Photo by Yonhap News

For customers, the range of Smart Store products available for N Delivery will expand to include not only daily necessities but also fresh foods, health supplements, and children’s products, along with a wider variety of delivery time options. While N Delivery has traditionally offered same-day and next-day delivery, products handled by sellers using “N Delivery FBN” may also be eligible for early morning and Sunday delivery.

Starting next month, the return process will be more convenient as well. Previously, customers had to select the method of parcel pickup or specify the return address themselves. Going forward, for N Delivery FBN items, a dedicated delivery company will automatically pick up the items, and a specialized integrated return center will handle everything from product inspection to return processing more quickly.

Naver stated, “In the future, we plan to combine our operational experience with logistics platforms, data analytics technology, and the specialized capabilities of NFA logistics providers to deliver a more accurate and reliable delivery experience for our customers.”

This content was produced with the assistance of AI translation services.