15 Million Views: Genesis Brings 'Marilyn Monroe' to Life in New York

Genesis House New York Hosts Special Marilyn Monroe Exhibition

Genesis is garnering significant attention in New York, the epicenter of global culture and the arts, with its special exhibition 'Manifesting Marilyn', marking the 100th anniversary of Marilyn Monroe's birth.

Genesis has decided to extend the exhibition, originally scheduled to run from June to August, through September.

Genesis House New York 'Marilyn Monroe Special Exhibition'. Genesis

On July 16, Genesis announced that the special Marilyn Monroe exhibition has been underway at Genesis House New York since June. According to SNS content statistics, exhibition-related content surpassed 15 million exposures in the first month alone, June.

In particular, prominent figures from New York's culture, art, and fashion scenes—including Hollywood actress and style icon Chloe Sevigny, and model and actress Camille Kostek—have been visiting, further fueling local attention and buzz.

MediaPost, a leading U.S. marketing and advertising media outlet, commented, "It may seem unusual for a car brand to hold an exhibition themed on a famous actress, but for Genesis, which places emphasis on style, this represents a meaningful move."

This exhibition was planned in collaboration with Authentic Brands Group, which owns the Marilyn Monroe estate. Dana Carpenter, Executive Vice President at Authentic Brands Group, stated, "We wanted to partner with a brand whose authenticity aligns with the values Marilyn Monroe embodied in her life," adding, "'Manifesting Marilyn' was a meaningful collaboration that reimagined Marilyn Monroe’s creativity, artistry, storytelling, and intellect in new and creative ways."

Such collaboration also aligns with the cultural direction of Genesis House, which pursues challenge, innovation, and new possibilities. By presenting highly immersive, experiential content, the exhibition offers new perspectives and inspiration based on Marilyn Monroe’s journey of crafting her own life. Through this, visitors are naturally able to resonate with the values of challenge and innovation that Genesis pursues.

Genesis House New York 'Marilyn Monroe Special Exhibition'. Genesis

Genesis House New York 'Marilyn Monroe Special Exhibition'. Genesis

This exhibition is also significant as a further extension of Genesis House New York’s cultural platform strategy. Located in Manhattan’s Meatpacking District—one of New York’s foremost cultural and artistic hubs—Genesis House New York is the brand’s very first multi-functional cultural space. By showcasing a diverse range of cultural content such as automobile displays, exhibitions and performances, and culinary experiences, it communicates the brand’s spirit in innovative ways.

Since its opening, Genesis House has consistently presented various genres of cultural content—including media art and installation art—reinterpreting familiar subjects through the unique Genesis perspective.

Notable examples include experiential exhibitions such as 'The Forest Within,' a contemporary reinterpretation of Sobaeksan and traditional Korean landscapes in collaboration with acclaimed Hollywood actress Gwyneth Paltrow; and 'Chroma,' an experiential exhibition retelling Korean folktales with light and sound using Obangsaek colors in collaboration with actress Ashley Park.

Since opening in 2021, Genesis House New York has established itself as a representative multi-cultural complex regularly visited by both New Yorkers and global tourists.

Joe McHugh, Head of Genesis House New York, stated, "Genesis House has built trust by consistently taking an approach that places culture itself at the center—before the brand. By delivering consistent cultural experiences, it has evolved beyond a simple visitor destination to a place where the cultural community wants to engage and interact, actively participating as a cultural hub."

A Genesis spokesperson added, "Genesis House will continue to expand the brand experience by offering global customers inspiration and new perspectives based on a diverse range of cultural and artistic content."

This content was produced with the assistance of AI translation services.