Grip Company to Collaborate on Live Commerce with Haining City, China

Mutual Collaboration with Haining City, a Fashion Industry Hub for Leather and Fur
Direct Sales of Major Products in Korea via Live Commerce

Grip Company announced on July 16 that it is pursuing a live commerce collaboration with Haining City, China, the country's largest city for leather, fashion, and textile industries.

On July 15, a public-private joint delegation from Haining City visited the Grip Company headquarters in Pangyo to discuss establishing a cross-border live commerce cooperation framework with Grip. The two sides agreed to mutually collaborate on product sourcing, development of live commerce content, and infrastructure building. Specifically, they plan to: ▲introduce and sell Haining City’s fashion apparel products on Grip’s live commerce platform, ▲establish a Grip live commerce center in Haining City, and ▲operate local Grip live commerce broadcasts in Haining City.

Hannah Kim, CEO of Grip Company (third from the left), and the delegation from Haining City are taking a commemorative photo. Grip Company

Grip Company aims to enhance price competitiveness by enabling direct transactions of Haining City’s major products, including fashion apparel, in the domestic market through this collaboration. Furthermore, Grip plans to build a live commerce center in Haining City and run local live broadcasts to strengthen cross-border live commerce capabilities between Korea and China.

Hanna Kim, CEO of Grip Company, said, "Through this collaboration, we have established a system that connects local companies in Haining City with Grip commerce creators, from discovering products to live streaming and sales," adding, "We will continue efforts to help creators discover competitive products and expand new business opportunities."

This content was produced with the assistance of AI translation services.