Benson Surpasses 20 Stores in Its First Year... "Aiming for 30 Locations Nationwide This Year"

Seoul National University Station Branch Opens on July 16
Five New Stores to Launch Across the Seoul Metropolitan Area in July and August

Verascoop Creamery, a subsidiary of Hanwha Galleria that operates the ice cream brand 'Benson,' announced on July 16 that it will open its Seoul National University Station branch. This marks the brand’s 20th store, surpassing this milestone just over a year after launching its first branch in Apgujeong in May of last year.

On July 23, Benson plans to open its Seohyeon branch, followed by new stores in Wirye and Itaewon next month. Including the Mokdong branch which opened on July 9, a total of five new stores will be launched at major locations in the metropolitan area within July and August alone.

Benson's 20th store, Seoul National University Entrance Station branch. Benson

The recent expansion has focused on key commercial districts with high foot traffic, such as university areas, major residential neighborhoods, and complex commercial zones. According to the company, this growth is supported by the stable performance of its existing stores.

The Mokdong branch, which opened on July 9, drew significant attention as it recorded cumulative sales of approximately 20 million won over its first three-day weekend. Customers were seen lining up prior to the opening. Following the strong success of the Daechi and Banpo branches—located in densely populated residential and academic districts—the Mokdong area, another renowned educational district, is also responding positively.

The 63 Building branch, which opened last month inside the Pompidou Center Hanwha, is also showing steady sales growth and supporting the brand’s expansion. Building on the stable results of its existing stores, Benson aims to achieve its goal of “opening 30 stores nationwide” this year.

A Verascoop Creamery representative stated, “We are expanding into core commercial areas so that customers can enjoy Benson’s premium desserts close to home in their daily lives,” adding, “We will continue to enhance our competitiveness in the premium dessert market, leveraging the highest quality ingredients.”

This content was produced with the assistance of AI translation services.