Pulmuone's 'I'm Real 100 Concentrate' Surpasses 20 Million Units in Cumulative Sales

Entry into Costco and Expansion into China Accelerate Sales Growth

Pulmuone announced on July 16 that its fruit and vegetable juice "I'm Real 100 Concentrate," launched last year, has surpassed cumulative sales of 20 million units.

Pulmuone entered the ambient fruit and vegetable juice market in January last year with two varieties of I'm Real 100 Concentrate (blueberry, tomato). Within three months of launch, 1 million units had been sold by April; by eight months, sales had reached 4.5 million units. In September, Pulmuone expanded the product lineup by introducing three new flavors (prune, tart cherry, and pear-balloon flower root), bringing the total to five varieties currently available.

This year, Pulmuone accelerated its growth by expanding sales channels and increasing the range of items handled in each channel. In particular, the bulk purchasing pattern at Costco generated a synergistic effect, aligning with the features of the concentrate juice that appeal to families. As a result, in addition to the flagship "blueberry" flavor, Pulmuone also supplied "pear-balloon flower root" to Costco, and is currently negotiating to supply other flavors as well.

Expansion into China also contributed to the growing sales of I'm Real 100 Concentrate. Exports to China began in March of this year, with pear-balloon flower root stocked at Sam's Club, a leading warehouse membership store in China, achieving sales of 2.4 million units in just two months. Pulmuone plans to further boost the proportion of overseas sales by exporting additional varieties starting in the second half of the year.

This content was produced with the assistance of AI translation services.