[Today’s New Product] Ulsan’s World Heritage Meets a Beloved Snack... Lotte Mart and Lotte Super Launch ‘Orion Whale Snack Ban Gucheon Petroglyph Planning’

Commemorating the First Anniversary of UNESCO World Heritage Listing
Local Governments, Manufacturers, and Retailers Join Forces

Lotte Mart and Lotte Super announced on the 16th that, in partnership with Ulsan Metropolitan City and Orion, they will exclusively launch the ‘Orion Whale Snack Ban Gucheon Petroglyph Planning (160g).’

This is the third collaborative product of Lotte Mart and Lotte Super’s regional coexistence project, which has been ongoing since last year. The project introduces representative regional content to consumers nationwide by integrating it with familiar snacks. After collaborations with Busan Metropolitan City and Gangwon State, this year, the focus is on Ulsan Metropolitan City’s world heritage site, the ‘Ban Gucheon Petroglyphs.’

'Orion Whale Snack Bangucheon Petroglyph Project' Promotional Poster. Lotte Mart

This collaboration was planned to commemorate the first anniversary of the ‘Ban Gucheon Petroglyphs’ being designated as a UNESCO World Heritage site. The Ban Gucheon Petroglyphs are a prehistoric heritage site featuring the world’s oldest depiction of whale hunting, as well as figures of deer, tigers, various animals, and people. In July last year, they were recognized as a symbol of Korea’s cultural heritage upon being listed as a UNESCO World Heritage site.

Lotte Mart and Lotte Super focused on the ‘whale’—the signature symbol of Ulsan. Noticing the commonality between the whale motif in the Ban Gucheon Petroglyphs and Orion’s iconic snack ‘Whale Snack,’ they incorporated petroglyph illustrations into the product’s overall packaging and introduced the official Whale Snack character ‘Laddu’ with a new prehistoric concept. The product also features play elements such as hidden picture games and word puzzles using petroglyph patterns, and educational content on the history and significance of the Ban Gucheon Petroglyphs is provided via a QR code.

Alongside the product launch, various on-site activities are being held to raise awareness of local cultural heritage. At major regional locations such as Lotte Mart’s Ulsan and Gwangbok branches, special display counters with the Ban Gucheon Petroglyphs theme will be set up until the 29th to create a local atmosphere. During the 48th session of the UNESCO World Heritage Committee in Busan, a promotional booth dedicated to the Ban Gucheon Petroglyphs will operate, offering a Whale Snack giveaway event to visitors from around the world.

Local collaborative events will also continue. On the 25th, during the Ulsan Whales home game, ‘Orion Whale Snack Brand Day’ will take place, featuring a variety of on-site events and giveaways. In addition, at Lotte Mart Ulsan branch, customers who purchase the collaborative product will be eligible for a promotion giving away tickets to the Ulsan Whales home game, offering a differentiated customer experience linked to the region’s sports content.

Lotte Mart and Lotte Super aim to provide consumers with a new shopping experience through this collaborative product, which combines local cultural heritage with a popular snack. Leveraging their nationwide distribution network, they plan to foster the spread of local cultural content and tourism, further expanding the value of regional coexistence.

Hwasuk Lee, merchandise planner (MD) of snack food at Lotte Mart and Lotte Super, said, “We aimed to create the most representative Ulsan coexistence snack with the ‘whale’—a symbol of Ulsan—as the key concept. Moving forward, we will continue to unveil differentiated products that embody the unique cultures of each region through cooperative projects with local governments and manufacturers throughout the country.”

This content was produced with the assistance of AI translation services.