Promoting Korean Traditional Culture... Shinsegae Centum City Hosts "K-Heritage"

Commemorating the UNESCO World Heritage Committee in Busan

Collaboration with the Ministry of Culture, Sports and Tourism and the Korea Craft & Design Foundation

A Complete Showcase of K-Crafts and Hanbok Exhibitions and Pop-Ups in One Place

Shinsegae Department Store announced on July 16 that it will host 'K-Heritage (HERITAGE) Shinsegae' at Shinsegae Centum City in Busan until July 30.

This event is held in conjunction with the Korean Crafts Exhibition 'Welcome' and the 'Traveling Hanbok Shop,' both organized by the Korea Craft and Design Foundation under the Ministry of Culture, Sports and Tourism, at Shinsegae Centum City. As a sponsor, Shinsegae has provided a space where domestic and international visitors can directly experience Korea’s traditional culture.

Provided by Shinsegae.

During the event period, Centum City will be transformed into a complex cultural space inspired by features such as tiled roofs, hanok eaves, and traditional alleyways that embody the atmosphere of Korea. The event is designed so visitors can experience both traditional and contemporary Korean culture in one place, bringing together crafts, hanbok, and K-goods.

In the underground central plaza on B2, the Korean Crafts Exhibition ‘Welcome’ will be held, spanning approximately 1,320 square meters. Works by Korean craft artists such as Kwon Jungmo, Lee Junghoon, Yoon Sanghyun, and Seo Junghwa will be on display, and a pop-up store called 'Craft Garden,' selling pieces by local artists, will also operate. On weekends, a professional docent program will be available.

There will also be a Hanbok exhibition from Busanjin Market, a representative traditional market in Busan. For foreign tourists, hands-on programs such as hanbok rental, making traditional hair ribbon keyrings, and instant photo shoots will be available. The ‘Traveling Hanbok Shop,’ which interprets hanbok in a modern way, will feature eight brands including Leesle, Ohmyo, Bbobboori, Etoile, Komak by Dolsillnai, Ohmygod, and Busan-based brands Hanwear and Boonurioot.

On B1, the ’Shinsegae K-Goods Shop,’ spanning approximately 364 square meters, has been set up. Shinsegae, in collaboration with the goods brand Mimidale, will showcase around 800 types of items that reinterpret traditional cultural heritage in a modern way, such as the drunken scholar glass, Joseon royal wine stoppers, and Dancheong-patterned keyboards. Limited-edition Poovilla goods and collaborative products with the National Heritage Administration and National Geographic will also be available for purchase.

With foreign sales at Shinsegae Centum City having increased by 230% in the first half of this year compared to the same period last year, Shinsegae Department Store expects to serve as a hub for promoting Korean culture to both domestic and international tourists drawn to Busan by the World Heritage Committee meeting.

Hyunwoo Sun, the Head of Fashion at Shinsegae Department Store, said, "As a K-shopping landmark, we hope to promote not only crafts, hanbok, and K-goods, but also outstanding local cultural content to the global market, thereby enhancing the global competitiveness of our brands."

This content was produced with the assistance of AI translation services.