[Today’s New Products] "Reducing Digestive Burden for Newborns"... Namyang Dairy Releases First 100 Days Formula

New Infant Formula Lineup Unveiled After 9 Years
Compact Sizes Tailored to Early Feeding Amounts

Namyang Dairy Products announced on the 16th that it has launched three special infant formula products tailored to the first 100 days of a newborn's life: "Organic Goat Milk First 100 Days," "I Am Mother First 100 Days," and "Imperial XO First 100 Days."

Namyang Dairy Products announced on the 16th that it has launched three types of specialized formula milk tailored for the first 100 days of newborns: "Organic Mountain Goat First 100 Days," "I Am Mother First 100 Days," and "Imperial XO First 100 Days." Photo by Namyang Dairy Products

This new lineup marks Namyang Dairy Products' first release of infant formula in nine years. The formulas are designed to support nutrient absorption, such as proteins, and reduce the digestive burden on newborns by adjusting the lactose content. Taking into consideration the small feeding amounts typical of early infancy, the products are available in a compact 360g size.

"Organic Goat Milk First 100 Days" is the only organic certified goat milk formula in Korea. It uses EU-certified organic goat milk as a raw material, and both the facilities and manufacturing processes have also received organic certification according to Korean standards. The product contains A2 goat protein and fat, and the protein and mineral contents are specifically adjusted to meet the nutritional needs of newborns.

The "I Am Mother First 100 Days" and "Imperial XO First 100 Days" formulas use hydrolyzed protein, which is pre-broken down to aid digestion. "I Am Mother First 100 Days" is based on a nutritional design inspired by colostrum secreted in the immediate postpartum period and contains IgA, an immune protein found in colostrum. It also incorporates the structure of human milk oligosaccharides (HMO). "Imperial XO First 100 Days" is designed to match the carbohydrate, protein, and fat content to closely resemble breast milk composition.

The new products will be available for early purchase starting on July 18 via Namyang Dairy Products' Naver Brand Store and other major online platforms such as Coupang. Sales will then expand sequentially to offline channels, including large supermarkets.

Namyang Dairy Products will also operate a consumer trial team to commemorate the launch. From July 22 to August 11, those who follow the company's official Instagram account and submit an application to review "I Am Mother First 100 Days," along with a comment expressing their expectations, can participate. Five hundred winners will be announced on August 20, and top reviewers will receive the new products as well as prizes such as hotel vouchers for the C. Mark Hotel.

Namyang Dairy Products exports its powdered formula brands "I Am Mother" and "Imperial XO" to markets including China, Vietnam, Cambodia, Taiwan, and Mongolia in Asia.

Taejeong Park, category manager at Namyang Dairy Products, stated, "The first 100 days of life are a particularly critical period for nutrition and digestive care. We will continue to develop products that parents can trust, based on nutritional designs that consider the digestive characteristics of newborns."

This content was produced with the assistance of AI translation services.